1$ 3 days trials - Rebills 29.95$ monthly

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  • goodwebb
    Registered User
    • Dec 2012
    • 10
    #1

    1$ 3 days trials - Rebills 29.95$ monthly

    I've started my own online dating site.

    I know that not many people will sign up straight for a 29.95$ monthly plan so I was thinking to offer a sneaky 1$ 3 days trial that rebills automatically to a 29.95$ monthly membership unless they cancel during the 3 days trial.

    Is it better to go for automatic monthly rebills or once every 3 months or 6 months? Since monthly rebills are more noticeable and they might cancel the membership by contacting the payment processor or their bank.

    What's your opinion on this?
    Tags: None
    • spiederman
      Confirmed User
      • Nov 2012
      • 1216
      #2
      put yourself in the client's shoes, what would you like?

        Comment

        • goodwebb
          Registered User
          • Dec 2012
          • 10
          #3
          That's not really what I meant...

          I want to know what is the cancel/chargeback ratio... how many people will not really notice the 29.95$ on their bank statements, and how many will cancel it immediately when they see the 1$ trial has actually turned into a 29.95$ monthly membership.


          Would it be better to do only 1 charge every 3 months, for example 59.95$ every 3 months?

            Comment

            • hausarzt
              Confirmed User
              • Jan 2011
              • 818
              #4
              As many People don't check their Bank Statements for big Ammounts, I would go for the smaller one.
              I know, my english is bad. But your german might be even worse

                Comment

                • goodwebb
                  Registered User
                  • Dec 2012
                  • 10
                  #5
                  Originally posted by hausarzt
                  As many People don't check their Bank Statements for big Ammounts, I would go for the smaller one.
                  Please explain, as i don't really get the meaning of this

                    Comment

                    • fonsolo
                      Confirmed User
                      • Nov 2012
                      • 135
                      #6
                      From a business perspective, you want to rebill as often as possible - Definitely once every month would be best. If you spread the billing period between 3 months, you give them more time to remember to cancel their subscription, thus forfeiting potential sales.

                        Comment

                        • goodwebb
                          Registered User
                          • Dec 2012
                          • 10
                          #7
                          Originally posted by fonsolo
                          From a business perspective, you want to rebill as often as possible - Definitely once every month would be best. If you spread the billing period between 3 months, you give them more time to remember to cancel their subscription, thus forfeiting potential sales.
                          From my perspective it would seem like if I rebill them for 3 months every three months (59.95$ or 89.95$ every 3 months) they might forget it faster than a monthly membership?

                          Because they first go for the 1$ trial then it automatically rebills them 3 months, once every 3 months...

                            Comment

                            • robber
                              Web Developer
                              • Jan 2011
                              • 264
                              #8
                              I look at big values rather than small at first as they are what cost me the most :/

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