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Retargeting is basically the idea of targeting specific users who have already shown some interest in a product or brand. It is generally said that about 2% of possible buyers will actually complete their purchase on the first visit. Retargeting brings back the other 98%.
It is extremely easy to set it up, while it can boost conversions up to even 500%. If you are serious about media buys, it is a feature you can't miss.
More info: exoclick.com/retargeting.php
Retargeting is basically the idea of targeting specific users who have already shown some interest in a product or brand. It is generally said that about 2% of possible buyers will actually complete their purchase on the first visit. Retargeting brings back the other 98%.
It is extremely easy to set it up, while it can boost conversions up to even 500%. If you are serious about media buys, it is a feature you can't miss.
More info: exoclick.com/retargeting.php