Forever 21 testing a maternity line in states with high teen pregnancy
Quote:
The line, called Love 21 Maternity, is currently available in Arizona, Alaska, California, Utah and Texas.
The chain came under scrutiny when bloggers from the fashion site The Gloss noted last week that the states chosen to carry the line also have high rates for teen pregnancies.
[...]
The clothing line's executive vice president, Larry Meyer, said in a statement Monday that the maternity line's store locations aren't part of a marketing strategy.
"Forever 21 did not create, design or distribute Love 21 Maternity to target, or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional," the statement said.
|
Why not just say, "Yes, we're targeting pregnant teens with this new line. Pretending the demographic does not exist does not make it go away."
Is it ethically questionable-- or simply too cynical? --to think that this is just great marketing?
Would a new brand be subject to less concern, or even thrive on any controversy?
( source) |
