Google enters the travel business!
 

SAN FRANCISCO (AP) -- Google Inc. plans to buy travel technology company ITA Software Inc. in a $700 million deal that would enable the Internet search leader to steer more of the airline reservations booked on the Web.

The all-cash acquisition announced Thursday signals Google's intention to challenge flight-comparison services that are ITA customers, including Kayak, FareCompare, Hotwire and Microsoft Corp.'s Bing Travel. The deal is likely to face a rigorous review by federal antitrust regulators.

"There is clearly more room for competition and innovation" in online travel, Google CEO Eric Schmidt said in a conference call. "We will improve the way flight information is organized."

http://finance.yahoo.com/news/Google...75569.html?x=0

they are growing bigger every day!

I hope the FTC blocks it.

+1 :thumbsup

google is the new microsoft. They have built the "friendly" image over the years though so people are not (yet) pissed at them since we get cool stuff for free from them. But they are really getting dangerously big.

well said...

I think there's tons of improvement that could be made with googles backing, there is real lack of useful info on airline pricing...

You guys ever see that old video about Googlezon?

Its slowly happening.