How do surfers interact with social media ads
 

Why am I recommending you read the resource below? As social media tactics spread to all corners of the Web, it's probably a good idea to consider surfers' social media ad interaction behavior in your site strategy. With a little tweaking and contextualization, these studies might shed some light on particular problems your specific niche/site is facing.


Resource:

Psychster is a research firm that specializes in social media and social marketing studies. Here is their PDF of their latest social media brand/ad interaction case study.

Additional resource:

Is Twitter worthless?