sex.com up for sale yet again
 

Sex.com could become the most expensive domain name on the Internet.

http://abcnews.go.com/Technology/sex...ry?id=10061435

Yeah, and i bet it wont fetch more then 4mill.

All that potential and all they can think of doing with it is selling it. Sad.

And this is key :2 cents:

its about branding not just direct visitors

Correct :thumbsup

Getting better ROI on your marketing budget includes having an self-explanatory domain, which is easy to pass on viral (ex. no question how its spelled), easy to remember, looks good on print/media (short), and reaches internationally (.coms) etc.

I know companies in mainstream that increased their sales XXX% over a period of 1 year with the same marketing budget, but now with a category killer domain as their flagship site.

People only looking for current traffic (one tree) are missing the forrest of opportunities :2 cents:

That is just about the smartest thing I have ever seen you type on the boards. :thumbsup

It has been said a million times before, but before 1998 who the fuck ever heard of Google? Branding is way more important than just having a short keyword domain. Unless your intent is to just redirect the type-in traffic as generic traffic.