Traffic: Targetting one keyword vs multiple keyword targets
 

This is quite a classic question for people who want to optimize their site. I like how Rand Fish attacks this problem in a very methodical way. Enjoy!

http://www.seomoz.org/blog/targeting...-keyword-focus
Excerpt:

Quote:

To answer this question in a logical and truly optimal fashion, you need to start with the answer to two other important questions: 1. How many of these keywords carry the same visitor intent? 2. How competitive are the targeted terms/phrases? When you answer the first question, you'll be able to break up lists of keyword terms into buckets of "intent." Searches are almost always intended to discover information or take action. If there are too many pieces of information/actions you need to provide on a single page, your conversion will drop. Remember that a 10% conversion rate for position #10 is better than a 0.5% conversion rate for position #1 (assuming the avgs. from the leaked AOL data cited below).

please I just use meta tags, and then hide my keywords with invisible text on the top of the page, blammo, top 10 google in under 2 days!

You forgot to mention cloaking your pages and using tons of doorway pages. Matt Cutts gets wet over that shiiiiet :winkwink::1orglaugh