"Mad Libs" Style Form Increases Conversion 25-40%
 

Interesting test case here:

http://www.lukew.com/ff/entry.asp?1007

Summary: what happens when we make a form in a "narrative" style versus a linear style?

Thoughts?

Interesting....and good find. I will make a note to test that on a porn site in the next few days.

interesting... someone care to try this out?

damn doc, how did you beat me to that.. i was going to bring this to you for test!!!!!

I just upgraded ESP to 2.0, guess the new version is rocking it :)

Does CCBill offer a form like this, or do you have to make one yourself?

I loved Mad Libs. They were so entertaining as a child, I got my oldest one for Christmas last year.

Now back to topic at hand ...

very interesting :thumbsup

You should be able to do that, just create a pre-form with the fields you want to pass in along with all the other goodies... but I don't know if the passed in fields will turn off on the cc page like they do on standalone programs.

Awesome buddy, looking forward to your results! What test platform do you use btw? GWO? Rolled your own? Something else?

I have my wife roll mine... outside of that, I just find a join page with a steady ratio and show this to U.S. traffic only. Then I track errors, submit ratios, joins, returns, cascades, etc.

Nothing fancy but I can track it down to unique things like: The % of people that buy after a username error. Which I think will be a factor, it's not going to be as easy to display error messages in the mad libs format.

Ah nice catch.... on another note, wouldn't it be awesome if there were some standard for presenting form validation errors? Always a pain, especially when dealing with translations, when "Username too short" is "Flikkidyskoobin dinglingberrybaken Skyttttlewich McDooz" in Finnish :1orglaugh

this is very interesting. Worth a test for sure

cant wait till this becomes the norm, everyone gets annoyed and they do another study and find the exact opposite is true

What works for one person doesn't mean it won't work for another... or even a different tour on the same site.

That's why you've gotta ABT... always be testing. Optimization has no beginning or end ;).

how did the testing go on this?

vehix.com uses this and i find it pretty annoying :2 cents:

Anyone A/B test this? I'm curious to see some numbers.

No tests yet...