Brad from Mojo is clever [marketing tip]
 

Some people read a marketing book and think that to make an ad you list good things you do. Meh. Everyone does that. It?s dull. No standout. No differentiation. Same old bullshit. ?We are market leaders in x?. ?We have the best widgets in SoCal?. Sigh. It?s REALLY hard to come up with effective ideas for adverts. And to be honest, listing some things you do well isn?t really going to cut it with skeptical porn professionals.

Let?s look at hosting, for an example. If you are a porn hosting company what could your Unique Selling Points (USPs) possibly be?

* You are rarely down
* You have great support
* You have wicked cool data centres

Not much else really. To be honest. there isn?t anything else. It?s a hosting company. Essentially really, really dull. It?s a room for of boxes. Why should anyone really care? And most importantly, why should anyone tell anyone else about your hosting?

What you need is a story. Something someone can tell someone else quickly and easily.

So, let?s pick Brad from Mojo as an example. What could he do to make a story worth telling?

CONTINUES:

http://www.adultmarketing.co.uk/2010...ost-is-clever/

hey some good stuff in there, but i am not able to get to some articles-
http://www.adultmarketing.co.uk/cate...ult-marketing/
"How to get people to click on a banner ad"

saying precondition failed
The precondition on the request for the URL /2009/11/23/ evaluated to false.

:1orglaugh :1orglaugh :1orglaugh :1orglaugh

Thanks!

I'll get teh tech monkey to sort that

Brad is smart guy for sure! :pimp

Plus the shirts just rock...

:1orglaugh this pic is epic

:1orglaugh:1orglaugh

Absolutely Love Brad ...

He helped us out several years ago and continues to just kick ass
MoJo's support continually goes above and beyond to make sure your shit just works...

Great Post DamianJ