A Realistic Multi-Million Dollar Idea
 

We all have good ideas from time to time, but what makes YOUR ideas any better than the next person's ideas?

Once you have a strong product/service channel of distribution and business foundation - everything really comes down to marketing.

Have you ever had what you considered to be a 'winning-idea' that you actually put into action and it worked -- all because you were able to successfully market it?

Did you market it online? Offline?

Are you still selling that product/service today that originated from your good idea?

Yes..but not all because of advertising, all..but mainly (good product, timing and hours and hours of research helps too).
offline

Yes.

I'm more intelligent, more attractive, younger, faster and I have an English accent.

I can pitch verruca cream to people with no feet.

I'm currently working on an idea that I hope will set me up for life, who knows? Let's hope I market it correctly.

Marketing is definitely not the end-all-be-all of making money - in any industry.

While it is important - it's often the cart put before the horse and the reason so many people fail.

Have you ever wanted to develop a physical product and make money off of it? "Marketing" is just one stepping stone to success.

While I do agree with most of what you have typed --
I will follow-up with this:

Once you have a strong foundation setup, marketing is one of
the absolute most important things to focus on to further your
chance of success.

Companies with poor customer service often make millions because
of their aggressive marketing tactics.

I understand there are exceptions to every rule. Marketing 101

--

Please do not confuse marketing with advertising.

99% of the people here have no idea what marketing even is.

http://en.wikipedia.org/wiki/Marketing

OP will you just spill it.
I really do not need to sit around waiting for the carnival barker pitch. So far your title does not even fit with your spiel. Then like some say, there are more than one way to skin a cat. Yes you can do your best to whittle it all down to how one markets whatever it happens to be. That alone does not make it the end all be all answer to the way to make money or more money from an idea.

Sometimes it can also just come down to advertising and not the marketing of something. Take the TV gold buyers for instance, or the cash advance people. Fuck assuming I could roll out a huge targeted TV campaign, with some additional back up advertising, and have the cash to buy policies. I could straight up make huge bank playing the odds and in effect giving away insurance policies to my target group.

Would not require much marketing and like the others be built off of mostly advertising.

bump for an interesting thread.

Yes, I have had some glorious ideas. Yes, I turned one of them into a reality. Yes, I made a lot of money from it, but not thanks to advertising, but thanks to the product itself.

"Marketing" is not just a fancy word for "advertising".

Here are the four cornerstones in the traditional view of marketing: product, price, place and promotion. Note that "promotion" is only one of the four. The 4P model is outdated now, but it should give you the basic idea: marketing is far, far more than advertising.

Recognizing the need for a product is a part of marketing. Creating the product to suit that need is a part of marketing. Creating brand and product identities are parts of marketing. Finding proper distribution channels is a part of marketing. Promotion is a part of marketing. Customer communication is a part of marketing. Etc.

Basically, marketing deals with recognizing needs, finding products to fulfill those needs, aligning the specifics of the product with the specifics of the needs, making those with needs aware of the existence of the products that fulfill those needs, and communicating with customers to make sure that their needs will also be fulfilled in the future.

Let's take tube scripts as an example. Marketing would consist of recognizing a need for tube scripts among webmasters if one exists, finding out what webmasters specifically want in a tube script, creating a tube script that has the features that webmasters want, having webmasters give feedback on the finished product and if necessary changing it, putting the tube script in the market at an appropriate price point, promoting the tube script, supporting customers, and using feedback from webmasters to better suit their needs in future versions.

I like it. :thumbsup