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leg4	10-03-2009 03:18 AM

What are the reasons WHY the Apple iTunes story is so successful?

What are the reasons WHY the Apple iTunes "STORE" (that is) so successful?

Ponder/ Discuss

marcjacob

10-03-2009 03:51 AM

I always thought because they bundle it with Ipods.

Apple have an image of being the people to know when it comes to anything mp3. You think of mp3 and most people will think of the Ipod. It's all very clever branding and marketing.

rock-reed

10-03-2009 04:18 AM

micropayments

alias

10-03-2009 04:20 AM

Slick packaging. Apple is in the business of selling sizzle, not steak.

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