New to link trading
 

Hi.. I will soon be opening a new adult videochat site that will have free/payed areas for members. Obviously we will need a way to generate traffic to the site and I'm really not sure where to start. I see thousands of posts offering link trades and such but I'm really not sure what I'm getting vs. what I could offer.

Can anyone give a simple breakdown of what link trading actually is and it's immediate pros/cons/pitfalls?

tia ..