Geting a new member versus keeping an old one
 

I do not own a paysite but I was reading an article saying that it is cheaper to keep an onl member rather then geting a new one to your paysite.

I know geting new members requires a lot of work and money. But so is the case with keeping old ones. You have to update often, buy new content, find new ways to entertayn the surfers on your site, etc...

So, what do you think is worth investing in:
geting new members or
keeping old members and making them loyal to your site?

Loaded question

On my paysites we work equally on both. Getting new members and keeping old ones.

Some things that have helped me retain existing members longer.

Daily video updates
Free giveaways to active members (cell phone boosters, commerative bills etc)