| HouseHead |
07-28-2009 05:33 PM |
Bing.Com users CTR 55% Higher than Google.Com
"Techcrunch is running a story that shows some pretty significant differences in the clicking habits of users of Yahoo, Google, and Bing. As it turns out, folks who arrive at websites via Bing are 55% more likely to click on an ad than if they arrived from Google (data based on the Chitika network). Essentially, people who use Bing are far more susceptible to advertising. Bing has acquired a decent market share in such a short time, but could it just be that they've reaped the low hanging fruit of those particularly persuaded by advertising? When their huge marketing campaign winds down, what kind of staying power will it have?"
Read this on slashdot and was wondering what anyone else thinks about this? I have been seeing more and more Bing.com traffic but yet to notice much a diff between the two.
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