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Google Set To Change Ranking Algorithm

Quote:

Blackhat SEO spammers force Google?s hand

Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google?s search results, according to an inside source.

Over the past few months, cybercriminals have been using blackhat SEO techniques to manipulate search rankings. When it first began, they were marginally successful at following Google Trends to find buzzy search queries and elevating a newly created targeted webpage.

But after a short period of time, these same gangs appear to have become disturbingly effective. Last week, when researching a news story, I found the top five results all led to fake scareware pages.

Obviously if Google fails to do something about this manipulation, users will lose trust and the good ole days of Google will be over fast. A Googler speaking on condition of anonymity told WebProNews a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn?t see it ?nearly as often.?

A report from security company PandaLabs identified over a million links targeting malicious webpages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like [1989 Nissan Pickup Truck Engine Check Light Troubleshooting], for example, only appears on attack sites set up by spammers, which explains why Google brought back so many attack sites in response to it and similar queries.

Google's response seems also an admission of how difficult it is to provide fresh, timely search results while simultaneously combating spammers. Part of the appeal of Twitter to many people is the platform?s ability to provide real-time information; the live Web works remarkably well there so far because Twitter?s set up isn?t very conducive to spam (yet). At least Twitter has to some extent control over accounts.

Google, on the other hand, cannot control for content appearing on the Web at large, and historically its famous algorithm performed better than any other at weeding out spammy webpages and malicious results. Unfortunately, that was a version of the Web that was more static. The live Web presents entirely new challenges manifesting as the first major weakness the search engine has faced.

The company naturally didn?t have a comment on the recently pondered ?link velocity? ranking factor. Search engine optimization experts have identified the speed at which organic links appear as a possible important influence.

Link velocity therefore aids in explaining how blackhatters were able to manipulate search results by dropping enormous amounts of link spam into comment and discussion areas of social sites. The freshness or buzzy nature of a query also aided in this pursuit, and cybercriminals merely have to follow Google Trends and Google News to know which keywords and phrases to target.

:2 cents:

Why is it even news...

Quote:

Originally Posted by who (Post 15768789)

Why is it even news...

Really, I'm kind of surprised it's taken this long. Google's usefulness is mediocre at best. I find myself trying different SE's for personal purposes and staying far away... :2 cents:

not news at all ......

?

I was looking for courses at carnagie melon the other day for my 8 yr old and clicked on a link with malware on it.. really pissed me off. Was like the 3rd or 4th link and looked 100% legit.

Quote:

Originally Posted by Carmine Raguso (Post 15768797)

Really, I'm kind of surprised it's taken this long. Google's usefulness is mediocre at best.

Well said.
:2 cents:

if anyone is looking for cliff notes:

Google Set To Change Ranking Algorithm

"Over the past few months, cybercriminals have been using blackhat SEO techniques to manipulate search rankings"

holy fuck?

when did this start?

jesus.... thats some crazy, ground breaking news right there.

thanks for bringing this innovative new thing to the attention of the interwebs.

Quote:

Originally Posted by Pleasurepays (Post 15768965)

thanks for bringing this innovative new thing to the attention of the interwebs.

:1orglaugh

Quote:

Originally Posted by Pleasurepays (Post 15768965)

:1orglaugh:1orglaugh:thumbsup

:1orglaugh

Quote:

Originally Posted by Pleasurepays (Post 15768965)

Quote:

Originally Posted by Pleasurepays (Post 15768965)

:1orglaugh :1orglaugh

I guess it's time to quit... Damn.

changes all the time

The thing is, in the past 5 years, Google search hasn't gotten any better but the spammers have.

They were doing a lot of manual reviews for top search terms but I think they laid all those people off.

let'S drop google and return to yahoo

Quote:

Originally Posted by bobby666 (Post 15769465)

let'S drop google and return to yahoo

Have you seen some of the results yahoo throws out there? :1orglaugh

They lost me at the term "cybercriminal".

Quote:

Originally Posted by fuzebox (Post 15769515)

They lost me at the term "cybercriminal".

They lost me at "spate".

lol "cybercriminals".. How the fuck is doing black hat make you a crinimal?

:1orglaugh

As long as you aren't spamming for irrelevant keywords I don't think there is anything they could actually do, other than ban your domain. Now if you are spamming porn for irrelevant KW's then I think there is a law for that.

Quote:

Originally Posted by Sosa (Post 15769477)

Have you seen some of the results yahoo throws out there? :1orglaugh

no kidding, yahoo is at least few years behind, their serps are useless... heh

About time, I have noticed huge increases for a while now.

news as "google programmer nr 27 returned empty from wc" ... but good to know they are doing something about something

I also find it increasingly difficult to find relevant links through google.

Quote:

Originally Posted by mynameisjim (Post 15769458)

yep, manual reviews on the top search terms to look like their algorithm had everyone figured out, legendary

There goes my income

lol...stupid google ..

Whats a "buzzy query"? Sounds painful.

Past few months? Oh please, this has been going on since the first search engine went online.
WG