Who started "468x60" banners? Why 468?
 

Is there a reason why a lot of banners are 468 wide? I wondering started this and why. Why was it not something like 450 or 500? Then there are ads at 728 on places like Google Adsense. Why is it 728 and not 720 or 730 or 750 or something else?

http://dahi.us/lamp/images/prostitute.jpg

Hookers did 468x60 flayers back in 1989

the numbers 468 when added show up in the bible

It was developed by IAB which is the interactive advertising bureau.

They are an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

Interesting question it's not just an adult standard either..

468 stands for... cough, cough, hold on.....

http://dl-client.getdropbox.com/u/24.../brb-jesus.jpg

Discovered by the Germans in 1904, the number 468, which of course in German means a whale's vagina.

good question!

Interesting, thanks. Found the link too.
http://www.iab.net/iab_products_and_...1421/1443/1452

It was a good size back when most screen resolutions was 640 x 480 or 800 x 600
Majority of webmasters in the online business did not notice that this screen resolution changed and spend most of their time complaining about falling revenues and lower click through percentages instead of making their banners bigger :upsidedow

:1orglaugh:1orglaugh:1orglaugh:1orglaugh

has he risen yet ?:helpme

468 is 2 times 234, which are corelative numbers and the coolness itself. Please pay attention