Huge difference in rebill ratio with two billers?
 

I still can't seem to figure out what can be the reason,

But over the past 4 months,

with about the same marginal structure of trials / monthly / one time initial sign ups with both processors

One of the processor does MUCH more in terms of $ per sign up, it's actually about 40 pct. more., much more in terms of avg. rebills

I sure understand, that the initial join form fillings / successful payment ratio is different, as everyone has different scrub ratio and those, who process the most transactions over the past years have most likely their blacklist the widest.

Or is it that that one biller gets more those that are low or credit? I don't get it.

I can't seem to figure out any sensible reason, how can a biller influence the actual rebills, as this is a major difference over a long time (4 months is quite a bit of transactions).

Is there any way a biller can affect rebills?

have you looked at the declines on the re-bills, you should get a code which will tell you why they did not re-bill. Also how many times are they trying to collect the re-bill if the decline code is insufficient funds...

This is all if you are using your own merchant account, I am not sure how much you can see through the 3rd party billers.

Surely. If a surfer has had a membership before through a widely used biller they'd have experience walking through the cancellation process. But without you listing the actual billers used the only thing to do is speculate.


Unless it from what the carding programs do, set up a "fake" cancellation domains, make the member think his membership is canceled when its not and just keep on charging the card until the member has to cancel it. Oh and charge him for new memberships on top of that.

some cc processors dont accept certain types of visa/mastercard, I know I had issues signing up with some processors

Something I will have to look into, unfortunately those are both third party billers, so I'm afraid the only thing I'll get is "failed rebill".

I don't think it would be the case, say they both are on the top of the food chain and the cancellation process is extremely simple and totally comparable.

Not necessarily. I just checked your site and you have CCBill primary. What's the other comparable processor, Paycom?

Who is doing the processing has more to do with rebills than a sites content does, sorry to all you "content is king" believers, but seeing hundreds of millions of dollars in processing over the years I have to say JohnnyV was right on point when he said

" It is not about "old dogs / new tricks" It is about banking relationships. It is about through-put."

Yes, exactly those two.

I don't want to damage any single one of them publically by speculation, so I don't want to publish, which one has better results.

Btw. you went to affiliate custom tour, the type ins / direct traffic get three options to choose - CCBILL / EPOCH / Click n Buy (excellent when dealing with german speaking countries)

The reason for this was that most of those, who doesn't know what to pay with will choose the first option, if they already have good experience with other biller - they will choose that particular option.

So there's not such a huge difference between the primary / secondary / tertiary biller in the total numbers, and all of them get enough sign ups to analyze.

In my experience Paycom always rebills better. I'd imagine CCBill has had MANY more customer joins over the years, hence those customers would know the process better for canceling. On the flip side they might also be more familar with the join form and feel all warm and fuzzy when they see the familiar old school CCBill join page.


The Paycom join page is more streamlined and less unique looking. I doubt any member has thought Paycom is the owner of the website, where there are plenty of members that think CCBill owns the site the are joining. That's all I can come up with.

Interesting point,

I think both billers have join pages that are extremely "paying friendly".

What I can confirm is a marginal increase in sign ups from Germany and Austria after adding a biller, that's very much familiar with them, well they can also probably process more local "cards" or "accounts" as you only need a valid bank account for the "lastschrift".

Definitely some truth in it.