Explain Content and Pay Site Math
 

I had gotten into an interesting discussion over the weekend and I wanted some feedback from your experience on how the math of most program, and/or HD program pay sites break down.

For the sake of argument. Let's say program pay sites have 500 recurring/new members a month on average.

A professionally shot scene, B/G, G/G, G/B/G costs $1200.00 (again, best guess avg.).

30 days x $1200.00 a day content for a month = $36,000.00 in content.
30 days of 500 members and recurring revenue @ $29.95 = $14,975.00.

This does not factor in affiliates pay outs, staff, web design, lambos, supermodels, mansions, BROventions, or booze and coke budget and you are already in the red.

Now, it should be said I have only signed up for maybe a dozen porn sites over the years. While not all, but mainly foot fetish related one's. So I am not the authority for how ALL sites do their updates, their production costs, etc.. I know some can do B/G or G/G for $500-750.00 but I was going on an average from the high end, to the middle of the road, full nude, hardcore stuff (noted $500.00 per scene x 30 days is $15,000.00 which still does not allow for BRO necessities).

For those more experienced, please fill in the math of a lot of the pay sites out there, and how they turn a profit.

Fire away.

Man why are you wracking your brain with useless calculations of situations that are impossible to calculate?

The ONLY calculations that matter is how MY site turns a profit.....Everybody else can burn in hell for all I'm concerned.

this is actual webmaster math at it's finest :thumbsup

A fresh new exclusive scene a day without recycling content? :helpme

Most programs would dream of having 500 "zero cost" full price joins a month. For a single site, 500 joins in a month is impressive, affiliate or otherwise. The vast majority of sites and new sites can't do that without buying joins. (though the Lambo driving faux millionaire on GFY might disagree.)

If the content is exclusive there is no need to update every day. Once a week or once every two weeks is fine.

Well, we were discussing how a lot of the WM board folk, and programs, were saying their sales were down by 40-75% and how that math breaks out and you can remain in business. I guess you never have those discussions where it is unresolved and you are racking your brain to figure some of that out.

A lot of sites, or program sites, do not do clip stores. Same can be said for DVD unless they make their own content. So they do not have that revenue stream. So the best I came up with was....

1. Rotating stale old content annually. Old falls off. (minimal expense)
2. Updating 1-3 times a week instead of daily. (cut down on new content budget)
3. Shaving. (expense management)
4. Using re-run one hit wonder sites to finance their new top of the line HD site.

When you hear programs, and site owners talking about their sales down so much. At some point you simply have to wonder how they remain in business.
:2 cents:

Indeed.
:thumbsup

Good feedback. :thumbsup

Keep in mind, my background is in niche and the mom and pop, smaller studio and independents. You are not going to get a lot of recycled content on mass, or even annual. You are going to get new all the time.

Maybe that answers the question right there. Not on this, but on how niche players are not feeling the pain like a lot of others. Smaller studios, as well as niche, simply are not having the drop off in sales and members a lot of the programs, affiliate, and board folk claim to be having the past year or so.

Unique content. More of it. Lower capital expense.

how many site's update every day?

"30 days x $1200.00 a day content for a month = $36,000.00 in content. "

I think the only site that puts our new exclusive content every day is www.karupspc.com

QFT :2 cents:

I think the math works out better this way.

30 updates month.
each site one update week so 4 month
you have 8 sites members get access to all of them.

500 members x 8 sites. 4,000 members @30 = 120k month
50% webmasters and over hear.

60k gross net
35k content cost
net 25k month


If you can pull that off I think you will be happy. But whats your start up costs?

Well, there are dozens of ways this can be worked out.

First of all, I don't know many sites that update DAILY with EXCLUSIVE content. The ones that do, have WAY more than just 500 recurring members.


Most sites will have a mix of exclusive and semi-exclusive content that they use to update daily (then again, how many paysites actually do update daily?).

You also have to factor in upsale revenue.

Therefore, techincally, you're content costs should go way down in your calculation and revenue should go up as well...

A number of them from what what little experience I have in site memberships.

HotLegsandFeet
OnebyDay

I am trying to think of some others I did at one point.

However, as I said before, when you get into smaller studios. A lot of them update daily or 5 times a week. Maybe that is not the norm for all program sites.

:helpme

lol the math is terrible, now I know how I sound when I try to do math on how much a business that im not involved in makes

Fucking EXCELLENT break down. That makes sense.

:thumbsup:thumbsup:thumbsup

if you mix exclusive and non you pretty much just sentenced yourself to death

HAHA

:thumbsup

Another nice one. Thanks for taking the time mate. I appreciate it.
:thumbsup

Im wondering how many sites are actually putting up the complete video as one update ? Maybe they are splitting the 30-60 minutes of HD video into two or three updates and dont forget the still images. When we shoot a B/G, HD video we also shoot a number of stills which we set up before the actual video starts. We and some of the guys we shoot for use these sets of stills as updates as well.

This would help stretch out your $1200 shoot and you could get away with say 8 shoots a month totaling $9,600 + :2 cents:

That's true. I know HL&F at one point was doing stills one day, and video the next. So that cuts their content budget in half.

Speaking of scenes, you make a good point. Programs, from what I have experienced, read, seen, and has been made mention of, are still shooting the 30-60 minute scenes.

Where, again from my background, the scenes are going to be shorter, and you are going to have more of them, and girl combinations. So in smaller niche sites, you are going to have 15-30 scenes for the month, more variety. Versus 4-10 scenes dragged out over 30 days.

Good point mang. :thumbsup

There is a true entrepreneur... Numbers, numbers, numbers... Making the world go round. I share the sickness... Respect.

Not sure why anyone would just count on a pay site for income on their content.