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mainstream click thru rates are sliding down
noticing a slow slide down of click through rates on mainstream sites... it is like the average surfer out there is becoming more and more adblind. If your site is quality at all, the surfer seems to avoid clicking on any ads at all.
the last year has seen things getting harder to extract an honest dollar out of anything lately, and with the bad economy one could see click prices lower too, which is a double whammy |
look how dramatically legal traffic drops down this month
it's gathered alexa reach/mil data for 8k paysites. actually we have 23% down |
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take off your silly fucking glasses maybe
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The drop you see there comes from people uninstalling the useless toolbar |
no matter.
i thinks they calibrate their data, so if users are dropping toolbars we'll see more smooth statistics, which count that factor. i agree that Alexa data are far from ideal, but they are pretty fine for monitoring the trend. and we use only reach/mil index, which is the most correct. it would be good to hear some facts from you which prove that we can't use combined Alexa data for monitoring the trend. |
btw currently we are not able to show dynamic for previous months (we will fix it soon), but in Oct we watched the growth. though it already seems to be smaller than the drop we see now.
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mainstream movie companies who are now posting their free movies in exchange for ad revenue will soon figure out how stupid they are, kinda like how google figured out that youtube wasnt worth remotely close to what they paid for it.
Can you name 1 banner ad youve seen in the past 24 hours in any mainstream sites you visit? |
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A banner needs to be presented well, before getting any quality clicks |
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though i doubt it will seriously happen, more like adsense all over the place |
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