Adult B2B Marketing Tip of the Day
 

Inside Reality & Outside Perception

Outside Perception

Your Outside Perception is the way your company is viewed by prospective customers. This is based on any communication you have with them. Advertising, marketing, sales efforts all form your Outside Perception.

Inside Reality

Your Inside Reality is the actual value you bring to the marketplace. This is based on your products or services, your quality, your people, your systems, your service, etc. A good Inside Reality can be developed by anticipating customer wants and needs and developing your business to meet them. To create an outstanding Inside Reality, you?ve got to live by the credo, ?Victory goes to the one with
superior forces at the point of contact.?
-Chinese Proverb

PROBLEM: Most companies? Inside Reality & Outside Perception don?t match up.

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hello daily content thief - burn in hell - ok?

Todays headlines stolen from http://www.armstrongdouglas.com/approach.htm

We need some owned pics in this thread.

what's the big deal?

At least he is posting something interesting.

Well guys, for those that need to know, I own the rights to this content as does the guy who's site you reference. I am a licensed agent of the marketing company that wrote this material. What really amazes me is that people take the time to make other people look bad. Look, if you don't want to use the marketing materials to help your business, then don't. If you do then congratulations, it will help make you money.