| emjay |
11-20-2008 04:58 AM |
How to beat the credit card crunch
Hardly a day passes nowadays without the headlines confirming what we already know ? the credit crunch has moved from Wall to Main Street, not just in the USA, but globally too, thanks to the interconnected nature world in which we all now live.
As webmasters, we have all profited from globalisation big time. A brief visit to your visitor stats will confirm the fact that the web is the world?s first truly global medium, and we are already making money from all over the world.
But the downside of globalization means that the credit squeeze and the economic consequences are global in nature too.
As money worldwide dries up, credit card companies are increasingly putting the clamps on their customers. Lenders are taking a wide range of steps to mitigate their risk as unemployment rates tick up and the number of delinquent borrowers grows. Besides cutting credit limits, card companies are raising rates and fees and suspending offers such as no-interest balance transfers. They are also making rewards programs less rewarding and shutting down inactive accounts.
Many people, who are being squeezed by the bursting housing bubble, are increasingly relying on their plastic to live on a day to day basis. Since their home equity money has run dry and their lifestyles are not changing, circumstances like lost jobs or medical hardships cause them to continue to rely on credit cards, and there is no end in sight to how much additional debt Joe Plummer & Co. will take on. At some point, the dam has to burst, and a lot of people are going to drown.
As millions of people worldwide turn to their credit cards to help pay for essentials, paying a $29.90 per month subscription for porn suddenly seems like an outright extravagance, as opposed to a mere occasional treat.
And more to the point: why should they pay anything with all that free porn out there anyway? Under normal circumstances, it could be argued that recession is actually good for the porn industry. People stay in more, and turn to creature comforts such as sex, as well as stay-at-home entertainment such as porn ? which is, after all, a low-ticket item. But, as we all know, these are no normal circumstances. Looks like those tube servers are going to be real busy this Christmas? :Oh crap
As all those potential consumers worldwide are beginning tighten their collective belts, money is only being spent on essentials such as their mortgage or rent, as well as on utilities such as power, water, and the phone service.
The global telephony system, which is effectively the back bone of the internet, holds the key for web content owners to continue to making money during these recessionary times thanks to premium rate numbers.
Historically the bad boy of the telecoms sector due to the abundance of phonesex services, premium rate has gone mainstream in recent years, with the prize money on shows like 'Who wants to be a Millionaire' being financed by such numbers.
As the name suggests, calls to premium rate numbers are charged at a higher than normal rate ? this is then collected my the subscriber's phone company who retain a portion and pass the balance to the 'information provider' whose marketing efforts resulted in the call being made in the first place.
For despite all that free porn put there, people are still prepared to pay for the convenience of not having to seek out exactly what they are looking for elsewhere - which is why ?pay-as-you-go? and ?buy-now-pay-later? billing for web content powered by such numbers is ideally suited to the harsh economic realities of the world in which we now live.
But given all that free porn with which you are competing, such billing if worth diddly squat if the underlying content is not compelling enough ? regular vanilla porn nowadays simply will not make the grade...
If, however, the content that you serve to surfers that pay you this way is compelling enough, chances are good they will come back again (pun intended:)) and pay you this way ? not least, since you gave them them option of not committing to a monthly subscription in the first place.
Thankfully, the pictures and vids that we peddle really do say more than a thousand words ? the internet is indeed for porn, the perfect distribution platform to a global audience. With this is mind and given the ubiquity of the phone and cellphone , it is important to ensure that your call-to-action is in a language that the surfer understands ? theirs!
Moreover, don?t just use multilingual geo-targeting on your join page. Surfers don?t surf join pages, so deploy such technology on all your pages, especially the primary ones that gets eyeballs. A simple geo targeted ?click here? button will do wonders for your click-thrus?:winkwink:
The good news is that given that our entire industry is only about a decade old and we all have access to a growing global audience, opportunites abound for webmasters that adapt and act outside the ?English only? box. Perhaps now more than ever, money talks ? in every language?:pimp
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