1187 Raw Hits and only 265 Unique?
 

Anyone have any idea what would cause this? I have had something similar to this happen to me on different sponsors; where the raw are 5 or 6 times the unique. I know they will hardly ever match but this seems pretty out of whack. :helpme

Simply put ... (if this is what you mean)

A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.

I was too lazy to type this out in my own words, so here is my source. I dont really know this site, but this is the truth I have known for 12 years.

http://www.webmarketingnow.com/tips/hitsvsvisits.html