| signupdamnit |
03-08-2008 09:23 AM |
Quote:
Originally Posted by Paul Markham
(Post 13893685)
The affiliates will be around in 10 years.
What will change is the affiliate will not control the industry. It's simple, most of the problems we face today are because we sell to the affiliate and his needs are not what our members need.
Sorry if that upsets some, but think about it. If you think Tubes are taking traffic ask yourself why. Not how can we force the surfer to buy. Many surfers prefer the quality of a Tube to the quality of pay sites. They simply will not spend enough to make the affiliate model in it's present form work.
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If the affilates are going to dissappear or be squelched, I think what that also means is that the pay site concept will be going with it. The surfer will just stay at the tube site and get everything for free. The tube site itself will exist by selling cams and dating.
Don't fool yourself here. If you are giving out ten minute videos you aren't going to be selling the surfer any regular content whatsoever. They'll come there and grab your free content, sure, but they aren't going to buy a membership to what they are already able to get for free. :1orglaugh
A lot of the problems sponsors are having have more to do with screwing the affiliates and the customers in my opinion. Affiliates have been shaved, cheated, and in general disrespected. Certain sponsors have worked hand in hand with Zango and others to cheat them every chance they get (24hr cookies, outright fraud, etc). Others....ahem....have been perceived to be hostile for years now. Is it any wonder that upon seeing this and their 0:7,000 ratio the affiliate eventually decides "fuck them" and promotes someone else instead?
For the customers you have people doing cross sells in tiny fonts, $1 trials converting into $100 subscriptions, limited trial memberships, members areas which haven't been updated in six months, etc. After you cheat them once they are going to be weary next time they consider pulling out the credit card. We're seeing that right now. Most of the people buying memberships today aren't porn newbies. They've bought before.
Then we have the people passing out 10 minute videos to surfers like candy at halloween on tube sites and the sponsors who are supporting this by accepting their traffic and paying them. It isn't joe blow affiliate who is profitting from this shit nd you won't be either long term.
Ten years ago you used to be able to throw up a site and get 1:150 conversions all the time. Now people are mostly happy with 1:1:1,000. Keep with the pattern and a few years from now, you'll be happy to do 1:10,000. :disgust And it isn't the affiliate who is doing it to you. :upsidedow
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