Holy Advertising Budget!
 

Remember the sports memorabilia dealer that OJ tussled with recently?

"Riccio's making a nice living off O.J.'s latest heist. We know he was paid $70,000 during his "media tour" following the arrest, in return for mentioning a website called clips4sale.com during his shameless appearances."

Thats a helluva lot of dough for one-of-many campaigns

reference

that will bring in at least 3 times that.