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AVN ONLINE Exclusive: AFF's Lars Mapstead Discusses Sale to Penthouse
AFF's Lars Mapstead Discusses Sale to Penthouse
Marketing VP says deal represents change in the industry. By Bianca Fox Posted: 10:31 AM PST Dec 12, 2007 BOCA RATON, Fla. - Lars Mapstead, vice president of marketing for Various, Inc., parent company of AdultFriendFinder, discussed the company's $500 million sale to Penthouse in an exclusive interview with AVN Online on Wednesday morning. Company owner and founder Andrew Conru had "wanted to diversify a bit, so to speak," Mapstead said. Full Story |
Pretty big news...
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sig spot!
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congrats to this deal :)
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Siggicus Spotticus
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Interesting read.
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The biggest adult acquisition to date, isn't it.
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Who bought who?
From the article you'd think Various bought Penthouse. :) |
Yeah, time to work!
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Mainstream considers it confirmed. :)
http://www.techcrunch.com/2007/12/11...r-500-million/ Congrats Lars! Bruno Dickman :thumbsup |
this is huge news and congrats to everyone involved.
If anyone didnt realize it yet, i believe this makes the combined company the largest adult entertainment company in the world. ""Mapstead and Conru will maintain equity positions in AdultFriendFinder and said they have a "significant stake still in the combined company." "" We dont know what significant stake really means... but if its anything around 30% than it would make the combined company worth as much a billion dollars. |
Congratz on the exclusive, Chris! :)
... and CONGRATZ again to Lars and Andrew! Half a billion dollars ... FUCK :thumbsup :thumbsup Image courtesy of JFK and www.FUBARWEBMASTERS.com PhotoChop courtesy of J$TYLE$ and www.TheContentStore.com http://blowoutbucks.com/gfy/larsfortunejoke.jpg |
SO where did all the AFF Loves Zango haters go?
LOL! Penthouse AFF is going to be a very nice thing;) Grats to all the winners! |
Congrats Andrew and Lars:thumbsup:thumbsup
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That's pretty big news. I wonder what the implications for affiliate are...if any.
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Amazing how so many were denying this news, only to find it true. Congrads
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Who cares, both AFF and Penthouse suck. Haven't been able to beat off to anything Penthouse has put out since I was 14.
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siggy...
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:pimp:pimp:pimp:pimp:pimp:pimp:pimp:pimp:pimp
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Time to retire for Lars :)
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Sounds like exciting news! :)
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very cool ... i wonder how Lars will effect the penthouse brand.
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I heard gr8movies.com was for sale again. That could top this transaction.
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I wonder how this will affect penthouse subscribers. Will they mail out aol type Zango CDs to their magazine subscribers?
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Mainstream Media and Bloggers are eating this story up....
http://www.blogrunner.com/snapshot/D...working_sites/ |
Nice move enjoy the CASH Baby
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Big step....congrats!
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Must be nice.. Congrats..
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Very nice good work lars
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I like monies
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The question is what were the reasons for that: a) serious legal issues in prospect b) ain't easy to persuade someone to put together a billion ? c) something we don't have a clue about? |
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