Do you think mrskin paid to be shown in knocked up?
 

I mean damn, talk about sweet advertising.

Also I need a sex talk domain if you know anyone.

The theme of their site had something to do with the story. It just made sense to use them. Great product placement.

The story was that the Knocked Up producers were the ones who contacted MrSkin to ask them if it was ok to use their website in the movie.

Product placement is big business in Hollywood. They know their movie is going to be seen by millions. They don't put anything on screen without getting some payola out of it.

If MrSkin didn't pony something up for their name/site being in the movie, then they just go to the writers and say hey we have AFF, Twisty's, or so and so willing to give us the money for it. Work that into some alternative scripts.

Word is in Transformers that VW had no interest in paying for the Beetle to be featured in the movie (you surely remember that Bumble Bee was a VW Beetle??) How the hell did he become a Chevy Camaro??? Because Chevy was willing to pay for it, that's why.

James Bond drives an Aston Martin.. always has... yet in recent movies he drives a Ford and a BMW as his spy cars??? Product placement!!! big business!!

I concur sir. Harumph.