ok, tech/ccbill/form hits question... Gurus?

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  • DebsDeep
    Confirmed User
    • Feb 2003
    • 2649

    #1

    ok, tech/ccbill/form hits question... Gurus?

    k
    I have always wanted to ask this and never got around to it but here goes
    Why are the "form hits" so high but submissions are considerably lower
    like 30-35%? Ex. yesterday for me was 46 form hits, 14 signups
    Why would they bother to even load the form if they didnt intend to signup?

    They have already toured the site, they click the button to signup and then when the form loads they dont do it?

    Is there any way i can improve these numbers? Its ccbills form...I could use a different template i suppose but beyond that what?

    Thanks
    Deb
    http://www.gothamscreenprinting.com
    Cheapest T's Online. $5 tshirts printed, no minimums, no fees of anykind!!!!
  • Chio
    Confirmed User
    • Oct 2002
    • 8002

    #2
    Perhaps they are loading the join page to see what their membership options are or how much it costs? Are these listed on the site somewhere they can see easily?

    I seo'd my hair yesterday and today it's pr7!
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    Comment

    • DebsDeep
      Confirmed User
      • Feb 2003
      • 2649

      #3
      no the price is listed right buy the buttons...take a look
      http://www.debsdeepthroat.com/join.html
      There shouldnt be any reason to click the button unless they intend to join...
      I dunno, never made much sense to me
      Would be great if there is some way to increase these though
      http://www.gothamscreenprinting.com
      Cheapest T's Online. $5 tshirts printed, no minimums, no fees of anykind!!!!

      Comment

      • Darkhorse
        Horsing Around
        • Sep 2002
        • 5886

        #4
        Originally posted by debsdeepthroat
        no the price is listed right buy the buttons...take a look
        http://www.debsdeepthroat.com/join.html
        There shouldnt be any reason to click the button unless they intend to join...
        I dunno, never made much sense to me
        Would be great if there is some way to increase these though
        Maybe they think it's just a gimmick and if you press the button you get access for free;)

        who knows...

        Comment

        • aico
          Moo Moo Cow
          • Mar 2004
          • 14748

          #5
          My guess would be because you say the price is $19.99, but your form says $19.99 then rebills at $2 more, so that probably turns them off. Usually you reward them for staying a member, not charge them more.

          Comment

          • DebsDeep
            Confirmed User
            • Feb 2003
            • 2649

            #6
            Originally posted by aico
            My guess would be because you say the price is $19.99, but your form says $19.99 then rebills at $2 more, so that probably turns them off. Usually you reward them for staying a member, not charge them more.
            Yeh never thought about that, so it would be better for the initial to be higher than the rebill...
            ok
            http://www.gothamscreenprinting.com
            Cheapest T's Online. $5 tshirts printed, no minimums, no fees of anykind!!!!

            Comment

            • DebsDeep
              Confirmed User
              • Feb 2003
              • 2649

              #7
              So if i were to change my pricing...as you stated....Should i stay with 19.99, or raise higher, i notice many sites are 24.95 a month
              http://www.gothamscreenprinting.com
              Cheapest T's Online. $5 tshirts printed, no minimums, no fees of anykind!!!!

              Comment

              • aico
                Moo Moo Cow
                • Mar 2004
                • 14748

                #8
                Originally posted by debsdeepthroat
                So if i were to change my pricing...as you stated....Should i stay with 19.99, or raise higher, i notice many sites are 24.95 a month
                you should have several options set up and test them. I have a site that initial is $24.95 and rebills at $19.95, first I tried $21.95 rebill $19.95, then $26.95 rebill at $21.95, and tested them all, and find the best results with $24.95/$19.95

                Your site is hardcore & exclusive content so you could probably go as high as $29.95. You should also offer some sort of cancellation offer, usually those are fairly low, like $14.95 to $16.95, the thought behind that is they were going to cancel anyway, if you can keep them at a lower prices it's better than nothing.

                Comment

                • DebsDeep
                  Confirmed User
                  • Feb 2003
                  • 2649

                  #9
                  Originally posted by aico
                  you should have several options set up and test them. I have a site that initial is $24.95 and rebills at $19.95, first I tried $21.95 rebill $19.95, then $26.95 rebill at $21.95, and tested them all, and find the best results with $24.95/$19.95

                  Your site is hardcore & exclusive content so you could probably go as high as $29.95. You should also offer some sort of cancellation offer, usually those are fairly low, like $14.95 to $16.95, the thought behind that is they were going to cancel anyway, if you can keep them at a lower prices it's better than nothing.
                  Ok i did a change to 24.95
                  will see what tomorrow brings
                  http://www.gothamscreenprinting.com
                  Cheapest T's Online. $5 tshirts printed, no minimums, no fees of anykind!!!!

                  Comment

                  • CIVMatt
                    Amateur Pimpin
                    • Aug 2004
                    • 13075

                    #10
                    Deb you'll find a lot of people hit the form to really see what the billing details are. A lot of people bail out too when they actually HAVE to pull out a CC and spend money.
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