Google Adwords: Anyway to see how much top rank is paying?
 

is it possible to find out how much the top advertiser is paying per cent for their ad.

I know you can use the traffic estimator tool and it tells you between $0.05-$0.25. However can you assume that the top advertiser is paying the $0.25 rate?

Can his rate be affected if he has a good clickrate, and therefor pay much less per click?

not sure, however your price and rank with adwords can also be affected by things like your sites relevancy and link popularity kinda like pr.

bump 11!

maybe this is over simplifying it but you can get an estimate of the cpc for position 1-3 using the traffic estimator tool. what the person in that rank actually pays depends on the max bid of the person below him.

whtevR u say

how accurate is that tool though?

doesn't it have more than one factor though like
his PPC rate might be lower if his CTR rate is higher. even if the person below him is paying a higher rate?

I thought that your own variables make alot more difference than what anyone else is paying for most keywords anyways

often you can find yourself paying $5 a click the way they have it set up

I use this tool https://adwords.google.com/select/Tr...SD&language=en

and it tells me approx range and position. As far as I know, its pretty much accurate.

Actually its not accurate at all. There is really no way at all to tell how much the top person is paying. The top position(s) are based on many many more factors then just the highest bid.

Every advertiser is paying a different CPC rate because the rate is a combination of the max bid, clickthrough ratio and quality scoring of the site. Hence, the #1 advertiser could be paying less than all the other ones. And to answer the question, no, you can't see the bids as they change in realtime based on the rest of the factors.
WG

What if the URL is exactly the same ?

The reason I ask is because I am promoting the EXACT same sponsor site and using a similar ad text, only mine includes a price ($5/per 3 day trial) and his DOES NOT.

His CTR will be higher because he doesn't have a price listed and I am thinking that he could be paying a lot less per click.

However if I bid $0.35 for the keyword I get listed. If I bid about $0.30 he gets listed.

So does he bid $0.30-$0.35 for the keyword?

bump

anyone know?

no imo if he doesn't set any price, his ctr is way higher than yours, he is probably paying two times less than you

you can't see it in adwrods
The overture trick of bidding up 1cent doesn't work on adwords

ad position is based on landing page quality score, ctr rate, maximum cpc and some even speculate domain popularity in the organic search and other factors.

your best bet is to increase or decrease your max cost per click bid and see where it takes you

Of course.

I guess we can only find how much top advertiser is 'willing to pay' ... we cannot find how much he is paying

And as you said yourself it depends on many many more factors, don't you think its a value which will always be changing depending on all those factors? I mean every click is charged at a different rate depending on all those factors. So, how can you find a hard value that top advertiser is paying 'X' cents etc.?

interesting

didnt know that PR has any relation to adwords

neither did i

i dont think it does since you are paying for the visitors anyways

it doesn't

Google doesn't allow the same url to be promoted at the same time. So one of you is going to the actual site and the other is using a splash page and that right there can be the difference or both of you are using splash pages and his could be better than yours.

No its the exact same URL with different ref code. Only one of us is listed

simply put... no

the traffic estimator is just about worthless imo. the estimates they give you can be really far off in both directions.

as well, your ad placement has to do with a lot of other things besides your cpc such as your page content, ad copy, campaign/ad group/keyword performace and campaign history.

im not saying pr exactly has an effect, but just like others are saying in this thread there are many factors other then high bid that determine what your cost per click and rank will be on google adwords, im just saying its kinda like pr, things like site relevancy, site popularity etc..... kinda like pr, i think adwords calls it quality score, so if your site has a higher quality score then your competition you will be able to pay less for a higher rank, see what i mean?

there is a great tutorial about this that you can
watch here.


-abatis

i didnt say it did i said it was kinda like pr, looked it up, google adwords calls it a site quality score. see the video i linked in my last post it will explain all of this. good luck.


-abatis

Informative thread... bump

thought it worthy of a note, all prices for every keyword change in real-time on google.

-abatis