Because DRM worked so well with Music...
 

The movie industry has decided to adopt what failed for the music industry. Soon you will be able to legally copy your dvds. The catch...you can only do it once, you can only do it on special discs, and the kicker is old dvd burners won't work with the new discs.

I just have to laugh at this. I mean, do they really think people are going to fall for this shit just after everyone rejoiced at the death of DRM? Just goes to show how Hollywood is the most backward thinking and least innovative place on the planet (in case you couldn't have figured that out by seeing a few trailers of the movies they try to get us to watch these days).

Here's the article:

Studios to allow direct-to-DVD burning for films

A way has been cleared for consumers to legally burn DVDs of films downloaded from the internet, after a meeting of Hollywood studios, technology companies and the group that licenses DVD software.

The DVD Copy Control Association hammered out an agreement with movie studios, electronics makers and computer makers and announced late Thursday that it will license software to allow content to be burned onto one disc but not copied to others.

Currently, consumers can only download movies to be played on their computers or portable devices. There is no legal method of burning them onto DVDs, and the files are not DVD quality.

The association won't make the process easy, though. Films will have to be burned onto special DVDs, which will have preprinted codes in order to prevent copying.

In addition, these DVDs will cost more because of royalty payments to technology companies that created the codes.

Nor will users be able to watch the downloaded version on a computer or portable video player. As well, many DVD burners on older computers would have to be upgraded to use the process.

The studios still have to decide how much to charge for the DVD-burning option.

Hollywood has been reluctant to allow direct-to-burn options for films, afraid of a proliferation of illegal copying. The industry has led a public fight over the past few years over illegal DVD copies of its films.

Link to Article

DRM can be well working and increase sales

Nobody is going to buy that lol

So, it's the new make-your-own DIVX (Not the codec.) Only, a shittier execution. Lovely.

DIVX appeared on PC World's list of "25 Worst Tech Products of All Time" in 2006. :1orglaugh:1orglaugh

Oddly enough, RealPlayer was only number two. :1orglaugh

I must be getting old, 'cuz I just read the article, and they listed AOL as #1. I know it's vogue to hate AOL, but they were about, oh, four to eight years too late for that to be relevant.

No matter what they do, someone will always find a way to bypass the protection of the one-copy.

Besides, most of the actual DVD movies out there most likely were ripped directly from the retail/blockbuster discs.