Google Launches Click Fraud Resource Center
 

MOUNTAIN VIEW, Calif. ? In contrast to past statements downplaying the scope and impact of click fraud on the pay-per-click advertising model, Google has announced the launch of the Ad Traffic Quality Resource Center to address concerns over the quality of Google AdWords traffic.

In a statement that reflects the change in the company?s public stance on the issue of click fraud, the company noted in a recent blog post that the ?security of Google AdWords advertisers is important to Google, and we have dedicated a number of resources to protect your account against invalid activity.?

Among the initiatives Google has implemented are new detection and filtering techniques, under which each click on an AdWords ad is ?examined? by the Google system.

?Google looks at numerous data points for each click, including the IP address, the time of the click, any duplicate clicks and various other click patterns,? the company stated. ?Our system then analyzes these factors to try to isolate and filter out potentially invalid clicks before they Link to full story

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