For Immediate Release - AVN Ads Moves to an Improved Platform
 

AVN ADS UPGRADES TO IMPROVED PLATFORM

Chatsworth, Calif., August 17, 2007 - AVN Media Network announced today that it has moved to an enhanced platform for its online advertising network, AVNAds.com. The change is in an effort to improve customer performance and to boost overall user experience on AVNAds.com.

The complete build is scheduled for September 30, but AVN stated it plans to accelerate the build of certain enhancements to meet the demanding needs of its customers. Existing AVN Ads publishers, advertisers and affiliates will need to create a new account on AVNAds.com in order to take advantage of the exciting features and benefits. Customers will simply have to go to AVNAds.com and login with their username and email address.

Benefits for advertisers will include additional advertising products, more granular targeting options, and better customer service. As for publishers, they will receive a bigger revenue share, multiple payment options, and improved customer support.

To ensure 100% uptime in ad delivery, AVN will be moving its AVNAds.com platform into two Equinix Datacenters and one Savvis Datacenter. It will be supported by a geographically-distributed DNS setup and Akamai edge serving. AVN?s move to align itself with top tier technology providers comes in response to downtime on the former platform. Further, AVNAds.com will be monitored 24/7 by Keynote Systems with a System Administrator on call at all times.

Farley Cahen, Co-Publisher of AVN Online magazine and Director of Licensing at AVN Media Network said, ?We?re excited to offer our customers better performing products as well as overall better user experience. These enhancements will continue to propel AVNAds.com as the ?World?s Largest Online Adult Advertising Network?.? Cahen continues ?We have taken all the suggestions from our publishers and advertisers and come up with what we believe is the best advertising platform on the web. Advertisers will get the most affordable quality traffic and publishers will see great performance and revenue from ads being displayed on their sites.?

If you have a question about the upgrade, contact Farley Cahen at (818) 718-5788 x159 for additional information.

About AVN Ads
AVNAds.com is the world?s largest online advertising network. The network is structured as a marketplace, whereby advertisers can browse available ad spaces on adult content web properties. Conversely, website publishers can list their unsold advertising inventory in the marketplace. AVNAds.com is a horizontal media platform that spans text ads, display ads, commercial breaks, in-video ads and thumbnail-text ads. According to Alexa.com, AVNAds.com is the 1,617th most popular site on the entire Internet.

About AVN Media Network
AVN Media Network is the leading independent authority in adult entertainment, covering the industry In Print, In Person and Online. The AVN Media Network includes the monthly magazines AVN, AVN Online, and GAYVN, along with the bi-monthly AVN Adult Novelty Business; the leading adult industry trade shows AVN Adult Entertainment Expo, Internext, and the AVN Adult Novelty Expo; the consumer show Erotica LA; and online content through the AVN.com, AVNOnline.com, and GAYVN.com news and information portals, along with cutting-edge industry e-newsletters. AVN also hosts the annual AVN Awards ceremony every January in Las Vegas as well as the GAYVN Awards every March in West Hollywood.

I am surprised more people have not moved out of 365 Main

Thanks Crak. Got it and responded. Transitions are never easy, but we will do our best to keep our clients updated. It would help if people can reference the official press release: www[dot]avnads[dot]com/pr_081707.pdf .

All the best!

No problem.

Do you sell advertising for sites that have repeatedly abused copyrights of companies that advertise in your various online/print publications?

If so, how do you morally justify that?

If it is brought to your attention that certain, let's say torrents sites, seem to be gateways for content copyright abuse, would you cease doing business with them?

ADG

We have moved torrent sites out of the AVNAds.com network in the past. However, our technology partner (at that time, AdBrite) chose to continue working with them.

This is a serious problem that we are considering and forming solutions around. Stay tuned - more news is to come.

its not their job to police the internet.

Good to hear - and remember, actions speak louder than words.

What is the status of AdBrite at this time regarding sites that have adult torrents, and do any of your partners still engage in selling to such sites?

I like AVN publications, attend some of your shows, purchase from some of your advertisers, and might even consider advertising with you in the future.

However, all that is in jeopardy if you choose to remain/get in bed with people that could give a shit about my business (which is creating exclusive adult content).

ADG

It IS their job to know whom they are doing business with.

If they are selling ads to X production company as AVN, and then selling ads via AVN Ads, to Y non-production company (such as a dating company or sex toy company), on Z company's torrent site, that is giving away (unauthorized) the content of X production company for free, then there is most certainly a conflict of interest, at the very least.

If that becomes the status quo, then they may have to change their name from AVN Ads (Adult Video News Ads), to ACPA (Adult Content Piracy Advertising).

ADG

As stated in that thread, your response was inadequate. I understand that transitions are difficult, but this one feels downright hamfisted. And you're still "stealing my traffic" -- as I rather hotly put it -- by which I mean, you're pointing it somewhere I did not and do not authorize, while providing me no alternative if I wish to service my existing ad customers. It's not just difficult, it's wrong and I want a solution.

Questions yet to be answered:

1) Why, if this is an upgrade, do your existing customers need to open new accounts at some unspecified future time (not available yet)? Why can't you import existing accounts into the new system?

2) If I choose not to open a new account, will I still get paid for the ads I'm already serving?

3) When will you provide me with javascript that lets me serve my existing ads without sending my new sales leads to your sales leads theft form instead of the advertising page for my sites, as agreed under the old management?

That will do for starters.

Bump for answers...

Hi Forkbeard,

Thanks for staying proactive and on top of this.

1) AVN received many complaints about our last platform partner. A decision was made (for many reasons) to move onto a new enhanced platform. As a result of the separation, the previous platform partner is withholding the user database. We are currently exploring legal means to attain the database and import it over (as you had said would be a lot easier).

2) That will be a decision made by our previous platform partner (who you get your checks from). Business-wise it makes sense for them to pay you for ads served. We will intervene if necessary. If you choose not to open a new account, you will not receive the greater revenue share, new products, additional payment methods, etc.

3) We will be turning on the self-service marketplace very shortly. The date is TBD. However, if you are uncomfortable sending traffic to the interim form capture, simply remove this snippet of code for the time being:

<div><a class="adHeadline" target="_top" href="http: //www . adbrite. com/mb/commerce/purchase_form.php?opid=XXXXX&afsid=14">Your Spanking Ad Here</a></div>

By removing this snippet of code, your ads will continue to serve, but there is no link that directs users to the "Your Ad Here" page. You will get an email when the self-service product page is back up.

Again, thanks for your patience on this. Update emails will be sent throughout the week. If you have not already done so, go to www[dot]avnads[dot]com and sign up for updates as a publisher and you'll get the appropriate update (and don't worry, we're not fans of spam either).

Thank you.

Unlike the one from last night, that is a smooth and professional response that appears (I haven't tried the code snippet yet) to resolve my problems and immediate issues.

It also goes a long way toward explaining the roughness of the transition. Obviously I'm not happy about how this was handled but like all business people I do understand that things can get bumpy when business relationships fall apart.

Thanks very much for this response, it goes a long way toward returning me to a state of mind where I'm willing to give the new platform a chance.

Thanks for you understanding on this. Please PM me if you are unable to remove the code snippet. I can walk you through it as necessary.

Unfortunately, as partners decide to part ways, the transition does get a little bumpy.

It's working fine, I've got back the control I need. Thanks again.

As I noted at length in the other thread, all this drama could have been avoided if the parting of ways had been disclosed rather than being characterized simply as an upgrade.

If you are telling the truth, and AVN is really parting with Philip Kaplan's service I think its the best and most honest move I have seen from you In a long time.

But I got to see some action before I trust you again. Your company have been feeding the community bullshit for to long for me to just forget it overnight

Yes ADG, actions do speak louder than words. Please be patient and trust that we have had many meetings and discussions surrounding the torrent/copyright issue. That also means balancing solutions with business/revenue goals. I am not saying one is more important than the other, but we must look at all factors here.

Can you please PM me with contact information so that I can discuss offline with you personally?

Thanks.

GFY does not have a PM facility but I would appreciate being able to speak with someone at avnads on the phone with regards to advertising. I signed up with avnads and have suddenly found that the only support I can get is via adbrite.

I understand the reason for the abruptness of what is being called a transition but I feel the lack of any communication with the people that have filled in your forms, since Friday, is shoddy at best.

...

As noted in the official press release, the scheduled date for separation was September 30, 2007. The move was in response to our previous platform taking the AVNAds' clients. We have a call in 10 minutes to discuss a smoother transition for all parties involved.

I'm sorry you feel that you've been receiving bullshit from AVN Ads. We will make every attempt to be forthright. Please stay tuned...

You can e-mail me at:

webmaster (AT) asiandivagirls (dot) com

You seem sincere in wanting to be a part of the solution, and I welcome that.

ADG