Members area updates.
 

Saw a thread recently on another board about members areas not getting updated enough and harming retention of joins. I answered that basically it's not in a lot of sponsors financial interests to update sites. The reasons are many and I'm not going into them now.

Updates = more retention. It's that simple. I'm assuming the sponsor has the skills to update with good content.

The balance is getting the costs of the updates to less than the profit on the retention and for many sites this is the problem. The cost of adding new content is more than the profit on the updates. Even for solo girl sites it's tough.

10 solo girl scenes a month will cost $4,000. With the profit on a months membership under $10 that means 400 members have to opt to stay another month to see a new scene every 3 days. Tough call unless you have a lot of members. Yes the big sites do, but what about the rest? Do the maths on lesbian or hardcore and you see the sponsors are screwed.

For most it's simply not economic to add new content to a paysite to increase retention. Unless it's non exclusive.

So here's an idea.

6 months updates, minimum 30 sets a month and 15 videos, mix of solo girl lesbian and boy girl, 45 pieces of content. All brand new, pre general release to the content store, depending on the success of this it might even be semi exclusive. The content only FOR YOUR MEMBERS AREA, so not for affiliate distribution which you can use your exclusive for. 3 months payment up front.

Just need to work out a price. Thinking around $30 a piece. So $1350 a month for 45 pieces of new content every day. Allows the sponsor to add 10 new sets or videos every week for the cost of $300 a week.

Don't tell me it has to be "exclusive" because the member will not stay if it's not "Jane Bloggs", if the surfer did not want anything else he would stay. Truth is on average they leave most sites 8 weeks after joining up. That's how much they want specific content. LOL

So let the flaming begin. It's just an idea I'm floating. My thoughts are few sponsors will go for it because they don't value retention that much. Contrary to all the nice words they put out.

idiot

more updates doesnt always mean better retention

but more updates can and typically does mean less profits

you are to stupid to realize this though so keep on updating with 1 meeeeeelion sets every week and com eback to us when you are selling donuts for a living

i really dont understand y you talk so much shit when you know exactly less than a dead rabid cockroach about the business of running paysites

stick to shooting 30 year old women that you pass off as teens

Fakenick I can see why you don't put in your site when you post under this nick name. Are you stupid or do you just play stupid?

"I'm assuming the sponsor has the skills to update with good content."

What part of that don't you understand?

Do you mean those 30 year old women I sell to Barely Legal for $2,000 a set non exclusive?

Maybe he's a sponsor with another motive for not buying in content to increase retention. Maybe he's an idiot who likes to spew. we will never know.

dumbfuck let me spell it out for you in simple words that even a moron like you should be able to understand

more content updates = less profit

thanks for not listening you can now continue pretending to know everything there is to know about paysites without paying any attention to the basic common business fact i just posted that every business owner in the world except you agrees with

So why do so many big sponsors and sites that retain so well do it?

Yes I explained that the reason many don't is it's not profitable, you seem to miss that. For some it's not profitable and to tell yourself no one can do it because you can't is very comforting for you. Truth is others do it and make it pay.

But if you reduce the price of a new scene from $400 to $3,000 to $60, set and video, can you make it pay more?

Or are you better off cross selling?
Or using plug ins?

Different businesses run different ways.

Thank you for the bumps. off to the office now. Maybe you could tell us who you are.

Everyone has their own plan. Some people go for the fuck the surfer plan, and some go for the make the surfer happy plan.

Unfortunately you will never really know what works best unless you try it yourself. Also what makes you the most money is not always best.

For example, if you make 5k a day fucking your customers or 4k a day making them happy, it's up to you to figure out which is better for the long term.

Making the most per day is not always best for the long term big picture.

I think you need to update or the "real" members leave faster.

Absolute gem. Wonderful post. Marvelous.

We have seen this industry, led by experts like Fakenick who does not have the balls to tell us his real name, go from converting 1-100 to 1-200. And found every possible excuse but the real one.

We fucked the surfer so much he got "Educated".

Everytime you fuck a surfer he gets harder to fuck again.

Leave Paul alone you guys. He tries..

Why are you so obsessed with what the big boys are doing?

Obviously they are all making a lot of money if they continue to add sites and add payouts.

I'm not and this is not for the big boys. It's for the smaller to medium size guys.

There are a lot of different answers to this really.

It all to me comes down to the quality and length of the scene. Some sponsors take a 30 min scene and break it up into 10 minute updates.

It comes down to what keeps your members interested in staying. Some want lots of updates, other want soo much content they never get bored. There is no way to keep everyone happy. The goal is to aim for a certain % of retention and build with it. It also comes down to your business model, how much xsales, upsales you are doing. There are a lot of variables in what works.

I know this and not proposing it's a solution that will fit all. But it might fit some.

Before you upsell or cross sell them would sponsors and affiliates like to keep members a few weeks longer on average?

Would more surfers become members if the paysite was bigger?

Does the cost of exclusive content limit some from building their members area?

When you prefer to own rather than lease content? :winkwink:

Would $600 a month invested in 7 videos and 22 images sets, THAT ARE SUITABLE for your paysite be good investment?

THIS IS NOT AN ORIGINAL IDEA ONLY I CAME UP WITH. :1orglaugh