Need feedback on exclusive feeds licensing solution
 

As far as I am asked frequently about Licensing of our exclusive streaming content inside other's members areas (which never happened yet with one exception).

I want to do a bit of a research and try to forecast the demand plus clear a couple of issues with this new opportunity:

Description:

- you get a unique reserved link to put inside your members area to open a new window player

- You get every day new updated 2 - 6 streaming wmv's from the past day in the world's only true sexclub with real people

- updates from the day before and syndicated news feed so the members can watch for any special actions at exact date

- trailer to show the concept to the first time surfers

- no upsell by default, it's only on the site owner if he wants to enter into an affiliate agreement

Questions:

1) is wmv only enough ?

2) is 503 kbs enough or do we need to convert it to at least 1024kbps?

3) if there is no archive but the one latest day of updates only, to keep it unique, would that decline the value?

4) will it decline the value of our exclusive content ?

5) won't you bitch about that your members can find the original website and brand producing the stuff via search engines if they like it?

6) The price I discussed was like 10 times the price of the membership which would be between 300 - 400 bucks a month, you got reservations to that?

7) fixed fee is easy to account and no hassle, but to pay per bandwith is more accurate, what's your view on that?

Looking forward to your thoughts:

dude, im not really qualified to comment on the these tech questions, but in general I think if you can do well selling your content (which I believe is pretty unique and exclusive) to others as a white label system than do it! It's a cost benefit issue. You're making the content 'non-exclusive', however I lean more towards thinking that all this will do is increase your overall revenue. do some research and good luck! :thumbsup

I'll shoot some answers in my opinion anyway here:

Questions:

1) is wmv only enough ?

If you're only going one format I'd say so. It's nice to offer IPOD versions (MP4) and maybe even stream a Flash version too.

2) is 503 kbs enough or do we need to convert it to at least 1024kbps?

Nowadays I'd have the higher version in there.

3) if there is no archive but the one latest day of updates only, to keep it unique, would that decline the value?

Significantly.

4) will it decline the value of our exclusive content ?

You mean if it goes out on a lot of other sites will it kill the sales value of your own? I think it'll mean a lot less to surfers and your conversion rate then it will mean to the perception of webmasters who promote your sites. In any case I'd keep some content for your own sites only and some for distribution and have it clearly marked on your own what is 100% exclusive to you (and also then to your affiliates).

5) won't you bitch about that your members can find the original website and brand producing the stuff via search engines if they like it?

Some other vid providers have offered leased content with their branding all over it that essentially acts as a traffic leak. Perhaps you should build it in a way that encourages the best shot giving kickbacks for referred traffic. This is a complicated issue ether way. Bottom line is people just won't take it if they are too worried about it anyway.

6) The price I discussed was like 10 times the price of the membership which would be between 300 - 400 bucks a month, you got reservations to that?

Your price should slide on s scale based on bandwidth usage or you are going to get killed.

7) fixed fee is easy to account and no hassle, but to pay per bandwith is more accurate, what's your view on that?

See above. =]

Thanks!

Originally I was thinking like all the archive of daily updated two years and bonus stuff (online hand cam taped stuff, download stuff) plus all the daily live broadcast would still be reserved for the original site.

So it would be like a peak of what happened there yesterday (the question is if that would be attractive, but we wouldn't like to give away that much content - could be up to 100 - 150 scenes a month with archiving the updates).

These are just my opninouns, im sure others have their own thoughts:
1) is wmv only enough ? A. should be if its good enough.

2) is 503 kbs enough or do we need to convert it to at least 1024kbps? more is better but 503 is should be adequte

3) if there is no archive but the one latest day of updates only, to keep it unique, would that decline the value?

4) will it decline the value of our exclusive content ? -yes a litlle, but you'll make $$$ form it. and remember since its a liscesning aggreeement its still YOUR content.

5) won't you bitch about that your members can find the original website and brand producing the stuff via search engines if they like it? - not really b/c it only adds value to the website they are currently a member iof and mebers that have stayed and fell confortable will continue to stay there. Also DONT WATERMARK or upsale even thrhu URL's or you will steal members from your clients and you will kill your own streamming business off.

6) The price I discussed was like 10 times the price of the membership which would be between 300 - 400 bucks a month, you got reservations to that?
- No not at all.

7) fixed fee is easy to account and no hassle, but to pay per bandwith is more accurate, what's your view on that? - Fixed fee.
And price should be based on a flucuating scale depending on BW used. Its best to start with an approximation of membership base and if you know how good your srream is you should be able to determime apporximate amount of BW should be used per/mo. If you way off, re-negotiate, but gennerallly try to nail it the first time and dont charge for monthly overages b/c BW will difffer slightly depending on the month.
Also, its kinda of tricky, you have to trust your clietns word on approx membership base. If hes way off and BS'ing you, you'll know it very quickly b/c of BW used. But usually their pretty good about that kinda of stuff.
And it makes billing WAY easier and theies no back and fourth bantering about stats (which is never good for bussiness relationships).

Good Luck man!!!!

Love & Huggzz,

-ArkansasDave!

-PS, sorry about the shittty spelling..

Many thanks Dave, any more voices? Well it's not a drama like it's in vogue lately but to share a bit of biz thoughts once upon a time won't harm either I guess.

Actually someone told me to try out the big dogs first than approaching a regular plug in system. I guess that can be a bit more realistic once we have the live feed plug ins available (as I doublechecked lately we should be able to cover the legal stuff).