In Pictures: 7 Ways Your Site Can Be Sabotaged

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  • Barefootsies
    Choice is an Illusion
    • Feb 2005
    • 42635
    #1

    In Pictures: 7 Ways Your Site Can Be Sabotaged

    Google Insulation

    Rather than directly attack a competitor, search marketers can simply create more content and float it to the top of Google results, pushing competing sites lower in search rankings. The technique is also sometimes used for online public relations: ReputationDefender, a Louisville, Ky.-based company, creates what its founder calls "Google insulation": flattering blog entries and other benign content that floats to the top of search results, hiding online criticism that affects the company's clients.


    http://www.forbes.com/2007/06/28/neg...hisSpeed=15000
    Should You Email Your Members?

    Link1 | Link2 | Link3

    Enough Said.

    "Would you rather live like a king for a year or like a prince forever?"
    Tags: None
    • Antonio
      Too lazy to set a custom title
      • Oct 2001
      • 14136
      #2
      great, even forbes publishes cheater manuals nowadays

      next from forbes - how to steal your grandma's pocket money without getting caught

        Comment

        • Barefootsies
          Choice is an Illusion
          • Feb 2005
          • 42635
          #3
          Originally posted by Antonio
          great, even forbes publishes cheater manuals nowadays

          next from forbes - how to steal your grandma's pocket money without getting caught
          Should You Email Your Members?

          Link1 | Link2 | Link3

          Enough Said.

          "Would you rather live like a king for a year or like a prince forever?"

            Comment

            • MikeB
              Confirmed User
              • Feb 2002
              • 2012
              #4
              Originally posted by Barefootsies
              Google Insulation

              Rather than directly attack a competitor, search marketers can simply create more content and float it to the top of Google results, pushing competing sites lower in search rankings. The technique is also sometimes used for online public relations: ReputationDefender, a Louisville, Ky.-based company, creates what its founder calls "Google insulation": flattering blog entries and other benign content that floats to the top of search results, hiding online criticism that affects the company's clients.


              http://www.forbes.com/2007/06/28/neg...hisSpeed=15000
              There are a number of mainstream companies that provide this service (as well as other techniques) for brand / reputation management. Prices can start in the $50K range and can go into the millions.

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