Originally Posted by scottberkun.com

The second stop on our tour of commonly defended bad ideas is the seemingly friendly notion of communal thinking. Just because everyone in the room is smart doesn’t mean that collectively they will arrive at smart ideas. The power of peer pressure is that it works on our psychology, not our intellect. As social animals we are heavily influenced by how the people around us behave, and the quality of our own internal decision making varies widely depending on the environment we currently are in. (e.g. Try to write a haiku poem while standing in an elevator with 15 opera singers screaming 15 different operas, in 15 different languages, in falsetto, directly at you vs. sitting on a bench in a quiet stretch of open woods).

That said, the more homogeneous a group of people are in their thinking, the narrower the range of ideas that the group will openly consider. The more open minded, creative, and courageous a group is, the wider the pool of ideas they’ll be capable of exploring.

Some teams of people look to focus groups, consultancies, and research methods to bring in outside ideas, but this rarely improves the quality of thinking in the group itself. Those outside ideas, however bold or original, are at the mercy of the diversity of thought within the group itself. If the group, as a collective, is only capable of approving B level work, it doesn’t matter how many A level ideas you bring to it. Focus groups or other outside sources of information can not give a team, or its leaders, a soul. A bland homogeneous team of people has no real opinions, because it consists of people with same backgrounds, outlooks, and experiences who will only feel comfortable discussing the safe ideas that fit into those constraints.

If you want your smart people to be as smart as possible, seek a diversity of ideas. Find people with different experiences, opinions, backgrounds, weights, heights, races, facial hair styles, colors, past-times, favorite items of clothing, philosophies, and beliefs. Unify them around the results you want, not the means or approaches they are expected to use. It’s the only way to guarantee that the best ideas from your smartest people will be received openly by the people around them. On your own, avoid homogenous books, films, music, food, sex, media and people. Actually experience life by going to places you don’t usually go, spending time with people you don’t usually spend time with. Be in the moment and be open to it. Until recently in human history, life was much less predictable and we were forced to encounter things not always of our own choosing. We are capable of more interesting and creative lives than our modern cultures often provide for us. If you go out of your way to find diverse experiences it will become impossible for you to miss ideas simply because your homogenous outlook filtered them out.

why smart people defend bad ideas