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PPC Campaign
Anyone Can help using adwords-overture?
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Honestly. How to properly do it and make it convert.
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oh that sounds more like a paying question...
I thought you may have had a quick interface question. icq me if you want to set up some consulting. |
I agree. Anyone that really knows how to utilize Google Adwords probably isn't going to share the information for free, other than a few basic suggestions.
For example: 1. Set your daily limit to $10 to start until you know what you're doing so you don't get screwed out of too much money. 2. Add the word 'free' to your negative keyword list or else you'll spend money sending freeloaders to your sites. 3. Stay away from popular keywords and phrases until you're sure you can pay the high prices and still make a profit. 4. Use Overture's keyword suggestion tool to search for the obvious keywords and then pick all the multiple keyword phrases that are appropriate and add them to your list. |
Here's my view on using Overture's KT.
other than that i would add: 5. Stick with Exact match using keyword phrases that are 2 or 3 keywords long. Once you gain confidence and see how the bidding war works then you can play with phrase and broad match. |
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