What format do you like to buy your videos in?
 

When you buy online, what format do you prefer? MPEG-1 has been standard for years, but new codecs like H.264 and flash are gaining popularity.

It's starting to look like H.264 is pretty much the new modern standard everywhere but the web. iPod, Blu-Ray, HD-DVD, Direct-TV, etc. all use it. Even Windows Media Player supports it out of the box.

Would you be happy buying your video content in a modern, quality format like this?

any format, i just convert it to flv

FLV is nice for the web, but when you buy, would you prefer something a little nicer quality to mix down from?

Basically I'm looking for a codec with:

Quality
Low file size
Wide software support
Non-proprietary

I know you can't make everyone happy, but there must be something new people can agree on over MPEG-1.