GoFuckYourself.com - Adult Webmaster Forum - Join Me as we surf GFY on a Saturday night....

they make some money!

Quote:

The site will occasionally deviate from the one-product-per-day model for a “Woot-Off”, where a succession of products are available for a period of unannounced length, usually 24-72 hours. This mode is indicated by rotating lights and a bar indicating the usually unknowable amount of product remaining.

Since the next item in the Woot-Off will not be listed until the current item is sold out, posters in Woot's forums occasionally use peer pressure to advocate the purchase of the current item. This selling of an item that few people actually want is called a "wootatrocity" or "Woot-Off Killer". Often members will boast of buying the current item just to advance the Woot-Off.

During an average two day Woot-off, Woot's sales can exceed one million dollars