How can I serve ads up depending on what the search was?
 

Is it possible to serve ads depending on what the search was that got someone to my site?

I heard OpenAds can do this...not sure how to do it though

Basically, when someone goes to google and types in "anal sex", my results shows up and they click the link in google to get to my site, when the get to my site there is a ad on whatever page they land on for an anal sex site because they ad software saw they came from the search engine using the term anal sex

is this possible?

guess webair being down has everyone all crazy

I will bump this later....LOL

Bump for you. Im keeping my eye on this thread because this could be very handy.

very cool thread...youd need an ad server...something to track and serve out

i think some people aready have their own...maybe one of them will offer it out on a skim basis..or 5% or something

jace, thats easy, i have actually done something sorta like this on a previous site


all you need to do is check the referrering url, if its google, proceed to grab the search keywords from the url, then query a database of your own ads and display the ones that would match that keyword...

Should be possible and would make sense!

very simple to do across your site with a php include in the header that looks at $_SERVER["HTTP_REFERER"].

is this a script or what?

I want to be able to check my search engine stats for the day and enter in all the new keywords people found my site by.....eventually it could be thousands of search terms, this particular site gets 100-200 search engine hits a day

this is some serious business

i've never seen a script anywhere other then one i wrote a while back, don't have it anymore, but its simple to rewrite

Bumpz for Jace... hit me up later... I was playing around with this in PHP Ads...

see, I KNOW it can be done in phpadsnew/openads, I just can't figure out how

I do it custom myself... It's a huge help in turning random search engine traffic into exact targetting. I just monitor my referrers and when I see a trend on something I put in a quick check for that keyword and send to whatever link I want. If you're using ASP, I'll share the code. :) (it's easy stuff)

the basic version:

take the query from google (q=keyword) and post it as a variable to your openads file. basically you want openads to "see" that query as content on your page. Openads does the rest.

it's all done with php but there's no plug-n-play option for that so you have to dig into the source code.

I am also interested in this, but never tried it.

Just found this on the openads site:

Referral targeting
Advertise to viewers who have just come from a search engine, or from another site

It's in the delivery tab of the banner options

Use modrewrite for this, I bet there are lots of examples you can find on Google. But here's what I'm using (in a .htaccess file):
This will show /asha-kumara.html instead of /xyz (without changing the actual adress, the user still thinks he is on /xyz) when coming from an address containing both "google" and "asha" (asha is case-insensitive)

You can assign keywords to banners then use Direct Selection when creating your invocation script. Check out:

http://docs.openads.org/openads-2.0-...tatements.html

then

http://docs.openads.org/openads-2.0-...n-strings.html

and

http://docs.openads.org/openads-2.0-...pressions.html

:)

Jace, it's exactly what we are doing at ExoClick.com
You can pass a "search" parameter to our ads boxes or feed and we will display ads accordingly.

Hit me up if you want more info.

jace, i got 98% of this script done, just wanna do some small changes in the engine and it should be ready to go, probably wednesday night...

anyone else interested hit me up


you include a file on your page via javascript, add ads via the admin and assign keywords, when a user hits that page from google/yahoo/msn it grabs the keywords, and searches the ads and displays ads that have keywords that match those keywords... very basic and works

That's quite a good idea....

It can work depending on your particular site as long as the majority of searches are repetitive. If new search words/phrase combinations make up the majority of your daily searches however, you are going to be spending a shitload of time assigning ads to them... not to mention slowing the site down as your database/mod rewrite list expands exponentially.

If it's worth your time to get that manually involved, you might as well make a new page/post based on that search or better yet create it on the fly. :thumbsup

post for a bookmark

done and ready to go if anyone is interested in a copy:
sell-and-buy-forum/741443-search-2-ads-search-engine-referral-ad-display-sale.html

ditto that dickshoke