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CBS' stance on YouTube
CBS declined to join the talks with Fox and NBC regarding their partnership to distribute programming. This excerpt is from the latest Wired, from the president of CBS.
Q. There's a lot of CBS material on YouTube. How does that work? A. You have to look at it in two different ways. One is content that you will get paid for directly, and the other is promotional content. Our attitude is, either pay us for it or give us promotional value that will eventually lead to us getting paid for it. |
I like their attitude.
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To clarify, the talks they declined to participate in were Fox and NBC's upcoming "Youtube-Killer" site. It would have required they control the distribution to be showin exclusively through their site and nowhere else.
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the very fact that people are posting their stuff on youtube and like sites is a promotion which they are not paying for.
surfers see a clip and like it then watch the show. thats not promotion? |
They need to stop letting old crusty men make policy decisions when it comes to the net. They simply don't understand it.
Good answer from CBS. |
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