Show-Me-The-Money Conversion Ratios
 

I saw this earlier today and thought it could help others.

When I begin an ecommerce optimization engagement, there are four key ratios that I immediately look for. And as strange as it might sound, the site's overall conversion ratio is not one of them ? at least not directly.

To be fair, the four ratios that I'm primarily interested in are actually sub-components of the site's overall conversion ratio. However, these more-specific ratios provide me with a lot more information than I could ever get from the overall percentage alone. As I perform my initial diagnostic assessment, understanding these four ratios allows me to very quickly develop a solid understanding of where the biggest opportunities for profitable improvement are located.

In effect, these four ratios "show me the money."

While each of these ratios would require its own article to fully explain, I'll cover the basics here: What each ratio is measuring; what levels represent potential red flags; and even some of the root causes and problems I often encounter.

Full article can be read on this link http://www.practicalecommerce.com/articles/479/

Pretty interesting stuff

bookmarked for future reference :)