National media conglomerate Clear Channel and Internet search giant Google announced on Monday a deal linking the two firms' advertising strategies. Specifically, Google will begin selling to its advertisers 30-second radio spots to run on Clear Channel stations. The companies say the arrangement will bring radio advertising capability to companies that currently use Google only for online ads.
http://www.ecommercetimes.com/story/...-Ad-Deal.xhtml
http://www.ecommercetimes.com/story/...-Ad-Deal.xhtml