BIZ: Does my sites conversion ratio matter to you?
 

Does the average conversion ratio that a site advertises matter to you when you are thinking about sending traffic?

I'm sure there's something to having a decent ratio, because if the site couldn't convert surfers it would have terrible ratios. What I'm curious about is whether or not this matters to you when deciding to promote a site. Your ratio could be drastically different. I have some affiliates that convert at less than 1:10, and some that never convert. My average, consistent traffic guys convert at about my overall average which is about 1:400.

http://hosted.frogbucks.com/forum/ratio.jpg

I ask because as someone that's trying to get affiliates to come promote our sites, I don't seem to be attracting that many new webmasters. Well, new members that then send traffic.

Which leads me to a second question: I see a number of new affiliate sign ups that never send any traffic. Is this common? I would say that maybe one in ten new affiliates will end up sending traffic.

Any serious answers are appreciated!

1/10 is pretty good. The most active program I have ever seen had 40% active webmasters. That is HUGE!!

Webmasters don't flock in and send sales anymore.

Hit me up on icq and we can go over stats.

Happy Holidays. :)

It's only one factor.

10% of affiliates sending traffic is not bad at all. It will grow some over time. Specially if you send out opt in newsletters with easy links, new hosted galleries, promo material, and so forth. Remind people often, make it easy, and update a lot while also showing the webmasters you are doing so.

Then also keep in mind some may sign up and it can take awhile to actually send traffic due to how they run things.

Though in the long term.
10-20% of your affiliates will send traffic.
80-90% of those will send minimal sales and traffic where the majority will come from 10-20% of people.

having affiliates that don't send traffic is pretty common. I know i have signed up for programs in the past then not sent any traffic. Could be for several reasons including the fact that sometimes I get into the webmaster area and can't find any good promo content or promo items or maybe I then realize the sites suck or have a lot of traffic leaks. The most common reason is that I intend to send them traffic and never get around to it. Affiliates, you assume, are already making money with other programs so for them to promote yours they will have to take time away from promoting proven money makers to take a shot at your site. In the end just be patient and be willing to do whatever you can to help your affiliates out and they will start to come to you and stay with you.

The old adage goes "10% of your affiliates will send 90% of your sales"

I'm taking into account the time to get links set up and such. i think your numbers are pretty close to my results.

Here's a new question:
What's the best way to attract new affiliates? Or, what attracts ou to a program?

1. Money, Money, Money and more money.

2. site looks good & works properly

Having a 10% "active" webmaster base is about right. 10-15% active is average.

Having a fresh program, a hot site, or fresh sites. Can bring the active average up for a period of time.


Marketing affiliate programs takes time and a little money. You can do all the free posting, bs and hit the resource sites and get webmaster sales. But to hit 10-25 webmaster signups a day, you have to be spending the money and getting yourself seen by as many webmasters as possible. From here, its all about how well your sites do.

Update content at least once or twice a week on your sites. High PPS at least $30 no console. Have good quality content. Not shitty video screen caps that are all blurry and shit on your FHG's. And good support sure doesn't hurt. That means when someone emails you don't sit on it for a week and then decide to respond. Because by that time we have usually moved on to a different program. Definately the biggest thing for me is having good converting tours on all the paysites. That means put your hottest girls/most relative to the niche content on the tours.

I'm sure there are a couple more things I could think of but that would be the ideal sponsor.

I have had 12 people sign up and none send traffic. One did add the link to their site and it does 1:24 but it is not a site that sends a lot, 10% sounds good at the moment :)