Scared of recurring
 

Ever since I added the option of a one time fee of 69.95 to my site I have seen much more sales and at this point about 50% choose that option

I think cunsomers are scared of the recurring and would rather know exactly how much their card will be billed etc.

Just my thoughts

PS I also took away the trial option over a month ago and I have not seen any decrese

of course, from surfer?s point of view, recurring definitely sucks
I also suggest you put several non-recurring options (1, 3, 6 months w/ discounts)

and snailmail checks are something to consider as well!