RawAlex |
11-18-2006 11:30 PM |
Okay, here are the numbers according to zango...
Quote:
Zango has more than 20 million opt-in users and an average of 200000 new consumers opt-in every day to enjoy entertaining and useful online content
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Interestingly, It means their average customer "enjoys" zango for 100 days, and it means that they do in the neighborhood of 60-70 million installs per year.
Based on what I saw for traffic (mixed link site, some TGP, some se, etc) I saw over 2%. Now, I have gotten a feeling that Zango has since stopped advertising their install on the browser line (because they know it was being targetted) so the numbers measured it I redid it today would be much lower.
Alexa says that Zango.com's reach is 1005 per million users... which would be 0.1% of the entire net. For purposes of comparision, AFF is showing 7005 per million, or about 0.8%. So if you consider AFF as having a large exposure on the net, you can pretty much be confident that zango has a pretty high exposure rate as well. (add in, sleazydream.com gets about 475 per million - so Zango is doing more than twice the level of exposure).
I am confident that around 2% of all porn surfers have Zango, and probably that many again have HAD it at some point.
I am confident in saying that there are at least another 50 spyware / scumware products out there that if they each turn maybe a half of a percent each... so that is 25% more of your surfers on the duff with crapware.
Combine that with programs shaving, traffic leaks, lost affiliate codes, confused cookies, and downright theivery, you are shockingly lucky at this point to get credit for half your traffic,
Encouraging, isn't it?
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