Would you rather promote an established site or a new high-quality one?
 

So...

I've noticed in our own traffic analysis (sites we send traffic to as well as our own sites) that a site that is brand new and well done (lots of exclusive content, good tour, good marketing materials) generally will substantially outperform even a very high quality existing site in the same niche.

I assume that it outperforms because the site is new, surfers haven't seen it before, and so conversions are higher.

I've also noticed that older sites definitely decline in conversion after a while, but sometimes will bump back up substantially when a new tour and promotional materials are made available.

So the question is, are you better off sending a ton of traffic to a new site that hasn't been heavily promoted, or an older site that has historically done pretty well?

I'm asking because our new solo site (skylerdevoss.com) is kicking ass with conversions (1:80 average) compared to our established (and probably in some ways stronger) twink site Boyfunk.com (1:250 average)

Should we, as a sponsor, encourage our affiliates to promote the solo site over the twink site? Or do a new tour for the twink site? Or both?

(I think the answers will generalize between gay and straight traffic, so feel free to respond even if you don't have experience with gay traffic.)

New one or Epic!