Google releases: Click to play video ads for adsense
 

Click to play video ads, a new ad format for sites in the AdSense network, are now available for the Medium Rectangle (300 X 250), Large Rectangle (336 X 280) and Square (250 X 250) ad formats, as well as the newly launched Small Square (200 x 200) format. If you're opted in to image ads and using one of these formats, video ads may appear on your pages. Video ads can be paid on either a cost-per-click or cost-per-thousand-impressions basis. Curious about what video ads look like? Visit our Ad Formats page to view samples.

Just got the email, haven't logged in for a few days, so haven't checked it myself. But the idea of my surfers having VIDEO ads on demand is really appealing.

+ then new AdSense for search results, is displayed ON your site = no traffic leak

pay per play?

wow, pretty cool :thumbsup

sounds nice

either a cost-per-click(=play) or cost-per-thousand-impressions basis


Its freaking brilliant for the way I use Adsense...

wonder how many advertisers they have for this

Clicks: We'll report a click for each clickthrough a user makes that leads them to the advertiser's site. This can be either a click on the display URL or a click on the video while it is playing. We won't report a click when a user merely clicks the play button or the opening image in order to initiate playing the video.

Is there an example of this?