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-   -   So tell us all what are the benefits of !Exclusive! content (https://gfy.com/showthread.php?t=655731)

Paul Markham 09-15-2006 05:02 AM

So tell us all what are the benefits of !Exclusive! content
 
We all know that all the top programs and site have them, some 100% exclusive and others a mix. What I§m asking i¨s what are the benefits of exclusive?

I will list a few. As alawzs with a comment. :winkwink:

No one else has it.
Sometimes there is a very good reason for that. Its not good enough to sell non exclusive. Some is but a lot os not going to sell 10 times on a content store.

You own the content not the license.
Which allows you to do what you like with it. Which usually means saturating it bz giving it to 1000 affiliates. Very rarely do we see sponsors thinking outside the box and selling it to magazines or DVD markets. Or is it that they dont need the money or the extra traffic that can come from it. Or the content is not good enough?

You can tell affiliates "Exclusive Content sells"
Absolutely spot on. But will a surfer sign up BECAUSE ITS EXCLUSIVE?

You can shoot the content required
Spot on again. so why do most of them all shoot the same stuff, different girl on a different sofa in different underwear sucking the same dick shot from POV is not exclusive. Its just porn. Bang Bus type sites are themed and exclusive. Granted sometimes the qualitz is higher, some good shooters shoot exclusive, but not many.

Exclusive sells memberships.
So name the programs that started in the last two years using 100% exclusive content who made a big dent on the Net. Don't name Adult.com type programs as proof exclusive works, they moved to exclusive. Or programs like Alsscan, who are a great success because it´s great content.

Please just dismiss this as another rant from Paul, if you have nothing else to contribute.

I´m waiting for a plane to Amsterdam, on a free machine, so might get kicked off soon.

Lykos 09-15-2006 05:07 AM

Well benefits are that you really offer unique thing to surfers,unique thing to webmasters to promote it,and you can always sell it if pay site goes bad:)

Paul Markham 09-15-2006 05:13 AM

Quote:

Originally Posted by Lykos
Well benefits are that you really offer unique thing to surfers,unique thing to webmasters to promote it,and you can always sell it if pay site goes bad:)

So why is so much "Exclusive" all the same?

Not quite true about bening able to sell it if the paysite goes bad. IT CAN BE OFFERED FOR SALE.

Price and any sale depends on a lot more than having the abilty to offer it. I know I just got another package of "Exclusive" that went in the bin.

Most of the time we don´t get past an email. I reject it on the image samples sent. I can buy this stuff for nothing, but still not going to list it.

timberlands 09-15-2006 05:20 AM

Quote:

No one else has it.
oh really? do you go around checking the millions of pay sites? :1orglaugh

Anna_O 09-15-2006 05:30 AM

Quote:

Originally Posted by Paul Markham
You can tell affiliates "Exclusive Content sells"
Absolutely spot on. But will a surfer sign up BECAUSE ITS EXCLUSIVE?

A surfer is of course much less likely to sign up if he has seen the same content already on another site.

grumpy 09-15-2006 05:31 AM

what are you trying to say or ask ??


Exlusive content...the name says it all.

Anna_O 09-15-2006 05:35 AM

Exclusive content sell as long as it's good stuff and not generic. But does bad non-exclusive generic stuff sell better? No.

martinsc 09-15-2006 05:44 AM

as long as it stays exclusive it sells better!

Paul Markham 09-19-2006 10:48 PM

Quote:

Originally Posted by Anna_O
A surfer is of course much less likely to sign up if he has seen the same content already on another site.

Forgetting the micro ans sub niches that do not have enough non exclusive content going around to make a site and have to have it shot what are the odds of a surfer seeing the same set twice in a paysite?

Let's say I sell a set 10 times in the teen niche, that is 10 times in a niche with 1,000 sites. 1 in 100. So the argument of "The surfer seeing it before" is a bit slim. Unless we are talking about a surfer who never signs up and spends all his time looking at galleries.

Where he sees exclusive content designed to make him to go to the site.

Bad exclusive is shit no matter if it's been seen once or twice, the surfer switches off to it immediately. Look around at all the bad exclusive, put up by people who think all it needs is to be exclusive. Plus newbie affiliates sending traffic to crap sites and getting disillusioned.

In a lot of niches there is only one way to put up a site, it has to be shot for the site because it's not available non exclusive.

Exclusive content allows you to put up a site in a micro niche, of one girl, it allows you to control the action, the quality, the theme. Use this edge and you have a good site, don't use it and you have a bad site.

The fact that it's exclusive will not sell it to a surfer.

Paul Markham 09-19-2006 10:50 PM

Quote:

Originally Posted by martinsc
as long as it stays exclusive it sells better!

So you think a surfer will sign up because you have the word exclusive next to it?

The affiliate might, but never the surfer. Exclusive never rasied a dick of a surfer.

squishypimp 09-19-2006 10:51 PM

exclusive content sells more to the webmasters that promote than the actual surfers i think. unless the non-exclusive content is so over saturated i think it can be done well if promoted right.

UniversalPass Pete 09-19-2006 10:53 PM

I think that I would choose top quality over exclusive any day! You can have exclusive content, but if the girls are not drop dead beautiful, and the previews are not exciting, than exclusive means nothing.:2 cents:

Donny 09-19-2006 10:57 PM

Paul, your post is very self serving. Exclusive content simply sells better. And it's not that much more expensive than non-exclusive. Multiply what you charge for non-exclusive by 3 and that's about what Belinda and I will charge to shoot exclusive, shot to order content. We shoot a high volume this way for a handful of very happy customers.

marketsmart 09-19-2006 11:03 PM

i disagree with exclusive is better.. for me, its how you market, how you price, etc..

exclusive does have its place in specific niches, i dont think its a deal breaker for a pay site not to have it... epecially in the vod segment, which is doing better than anything else we promote... imho....

Anna_O 09-20-2006 01:32 PM

Paul, it sounds like you are assuming that all exclusive stuff is shit. I would take high quality exclusive stuff over high quality non-exclusive any day of the week.

You also say that if you only sell a set 10 times the surfer is about 1 to 100 to see that set on another paysite. I hope for your sake that your really good sets doesn't only sell 10 times ;) But my point is that a paysite doesn't only have 1 set, it has hundreds. Chances are much higher than 1 in 100 that a surfer has seen at least a few of the sets before...

Paul Markham 09-20-2006 01:39 PM

Quote:

Originally Posted by Donny
Paul, your post is very self serving. Exclusive content simply sells better. And it's not that much more expensive than non-exclusive. Multiply what you charge for non-exclusive by 3 and that's about what Belinda and I will charge to shoot exclusive, shot to order content. We shoot a high volume this way for a handful of very happy customers.

You just told the world how good your content is or how charitable you are.

We sell a solo girl set at least 10 times and on average 20 times over it's life time of 5 years. That's $350 to $700 for the set alone, add on the video, which never sell as much and you can see I make $1,000.00

Why do you sell so cheaply?

Paul Markham 09-20-2006 01:44 PM

Quote:

Originally Posted by marketsmart
i disagree with exclusive is better.. for me, its how you market, how you price, etc..

exclusive does have its place in specific niches, i dont think its a deal breaker for a pay site not to have it... epecially in the vod segment, which is doing better than anything else we promote... imho....

I think for some sites exclusive is essential. Not that it converts better because it's exclusive. But because the site would never exist if it were not shot to order.

What content provider is going to go and shoot 50 scenes of one girl, 50 scenes of guys driving around picking up girls in a van and fucking them and the list is long. This is why exclusive is good, you can put up a niche that is not saturated, not a scene.

But if I had sets of the girl or of guys doing the van pick up, do you think the member would cancel if he saw them on top of the other content? Assuming the quality was as good or even better.

Snake Doctor 09-20-2006 01:53 PM

Anyone have a pencil I can ram into my left eyeball repeatedly?

andrej_NDC 09-20-2006 01:56 PM

Exclusive milf will convert similar non-eclusive milf, if both sites are the standard. The big difference is, when the exclusive site offers something special, some really good theme. Without a theme, just niche vs. niche, there is no special benefit in exclusive.

Paul Markham 09-20-2006 02:02 PM

Quote:

Originally Posted by Anna_O
Paul, it sounds like you are assuming that all exclusive stuff is shit. I would take high quality exclusive stuff over high quality non-exclusive any day of the week.

You also say that if you only sell a set 10 times the surfer is about 1 to 100 to see that set on another paysite. I hope for your sake that your really good sets doesn't only sell 10 times ;) But my point is that a paysite doesn't only have 1 set, it has hundreds. Chances are much higher than 1 in 100 that a surfer has seen at least a few of the sets before...

No please don't get me wrong, I an not assuming all exclusive is shit. In fact some is very good and the reason it is good is because it's exclusive and the buyer has given the shooter a budget and instructions to make it that way.

However many times the exclusive buyer is looking for a price first and quality second. Look at Donny telling us how cheap he will shoot, not how well. I will shoot a solo girl set and video for $600. I will not shoot 5 scenes or 10 sets in a day, I will not shoot a set in 15 minutes. Whose work do you think will convert the best, whose work do you think will get more affiliates and whose work do you think the sponsor can sell to a magazine for $2,000?

I would say there are far more than 1,000 teen paysites so selling a scene 10 times will never saturate it. Yes you are right there are more than a few sets on a paysite, most of which are exclusive and given to affiliates to spread over free sites. A surfer might of seen a few of what ever we give him. But the chances of it being saturated in a major niche are so slim to be ineffectual.

http://www.paulmarkhamteens.com/memb...ll=1&orderby=7

Look at what our members think are the best sets and videos, only one exclusive is there. Look at the best selling girls we have shot.

http://www.paulmarkhamteens.com/memb...hp?modelId=419

http://www.paulmarkhamteens.com/memb...hp?modelId=439

Girls we shot ages ago, sold over and over again and still getting 5 stars votes.

Seems they are not getting us too many charge backs.

Members spend months inside sites, they simply do not get to see all the content out there. We spend months on freesites, we do see everything.

Members want porn quality, porn in the niche, content that gets their dicks hard. CONTENT TO JERK OFF TO.

We have mislead to many newbies into thinking simply make it exclusive and it will sell. Shit smells, even exclusive shit. So make it exclusive roses f you want to sell it.

LB-69 09-20-2006 02:05 PM

Re
 
I can just add an example of our niche(asian shemale).With not so many dedicated websites, the customers run after exclusive stuff.In order to compete we shoot exlusive sets and videos, in addition we having few exclusive stars that make hundreds of their fans stay subscribed and rebill every month.

After Shock Media 09-20-2006 02:06 PM

Couldnt you have just bumped one of your other 50 threads with this argument instead of creating yet another new one.

Unless of course you are attempting to take over the GFY search database of Exclusive + Content.

To me exclusive content gives me more options. I can use it, limit it, sell it to other outlets, dictate how it is produced, and if need be sell it off along with a site, among other things.

Exclusive also means nobody else has it. This means my content speaks for the site. If someone else has it I need to compete with that site on a price basis instead of a quality basis.

Exclusive also also means no buyers remorse. I will not purchase some license for 50.00 and then two weeks later see the seller blowing it out for 5.00 or find out he sold resell rights to someone else and they are selling it for pennies.

Paul Markham 09-20-2006 02:08 PM

Quote:

Originally Posted by andrej_NDC
Exclusive milf will convert similar non-eclusive milf, if both sites are the standard. The big difference is, when the exclusive site offers something special, some really good theme. Without a theme, just niche vs. niche, there is no special benefit in exclusive.

:thumbsup :thumbsup :thumbsup

Then we should be saying this so the newbies don't push crap "Exclusive" sites or buy $10,000 worth of content and find out it does not convert.

Paul Markham 09-20-2006 02:12 PM

Quote:

Originally Posted by LB-69
I can just add an example of our niche(asian shemale).With not so many dedicated websites, the customers run after exclusive stuff.In order to compete we shoot exlusive sets and videos, in addition we having few exclusive stars that make hundreds of their fans stay subscribed and rebill every month.

You are in a niche that dictates it has to be exclusive, non exclusive is not an option. The same as all successful sub niche sites.

tiger74 09-20-2006 02:19 PM

well I don't know much about the real thing but having exclusive content on toon sites makes a difference. not only as memberships, but one of my content maker sells much more exclusive content then the standart thing. and of course exclusive content really needs to be payed what it deserves if it's not the can-be-seen-anywhere-exclusive. a long time surfer needs fresh unseen content and story lines. I guess it pretty much good to have many exclusive stuff, even maybe all exclusive sites. :)

LB-69 09-20-2006 02:24 PM

Re
 
Quote:

Originally Posted by Paul Markham
You are in a niche that dictates it has to be exclusive, non exclusive is not an option. The same as all successful sub niche sites.

Paul, imagine yourlself that I saw few sites in the niche selling overused content produced few years ago by friend of mine and claiming to be exclusive...the good money bring croocks...:321GFY

Paul Markham 09-20-2006 02:26 PM

Quote:

Originally Posted by After Shock Media
Couldnt you have just bumped one of your other 50 threads with this argument instead of creating yet another new one.

Unless of course you are attempting to take over the GFY search database of Exclusive + Content.

To me exclusive content gives me more options. I can use it, limit it, sell it to other outlets, dictate how it is produced, and if need be sell it off along with a site, among other things.

Exclusive also means nobody else has it. This means my content speaks for the site. If someone else has it I need to compete with that site on a price basis instead of a quality basis.

Exclusive also also means no buyers remorse. I will not purchase some license for 50.00 and then two weeks later see the seller blowing it out for 5.00 or find out he sold resell rights to someone else and they are selling it for pennies.

Why reply if you want the thread to die?

Yes exclusive gives you options. You can sell it, use it on other outlets, etc. How many magazines or DVD distributors have you sold to or just given to for free promotion?

Using content for other areas assumes its good enough for other areas. Glad to see you only buy good content. :thumbsup

But non exclusive can mean you give a member 10 times or more the content of the same quality and with clever buying who says it will be everywhere? Do you think a non exclusive set gets sold to the point the surfers will notice in the first 6 months? Then why are shooters like Donny telling you how cheap he can shoot?

Yes you do take the chance that a content provider will sell it at $50 one week and $5 the next. But then you paid $50 for it and not $1,000.00 and by buying cleverly the risk is small he will clear out the whole site. You have to see who is a content provider who does not need to slash his prices to stay afloat.

But isn't this a contradiction?

At one point you are indicating others might have it and you will compete with them. While buying it at $50. Then you tell us the buyer could blow it out for $5.00. Seems to me if he's selling it enough for members to know it's elsewhere the seller will not need to blow it out.

After Shock Media 09-20-2006 02:45 PM

Quote:

Originally Posted by Paul Markham
Why reply if you want the thread to die?

Did I say I wanted it to die? No I asked two questions.

Quote:

Originally Posted by Paul Markham
Yes exclusive gives you options. You can sell it, use it on other outlets, etc. How many magazines or DVD distributors have you sold to or just given to for free promotion?

I do not go into specifics. I just get more than one use out of my content.

Quote:

Originally Posted by Paul Markham
But non exclusive can mean you give a member 10 times or more the content of the same quality and with clever buying who says it will be everywhere? Do you think a non exclusive set gets sold to the point the surfers will notice in the first 6 months? Then why are shooters like Donny telling you how cheap he can shoot?

Sometimes quality is better than quantity.
For some surfers yes.
Some content licensers under price, it is not my issue. So they move a lot of sets. Many just are not profitable.
Donnt is telling how cheap he can shoot to maybe get some new clients. You are making this thread to change the minds of some so they buy your content.

Quote:

Originally Posted by Paul Markham
Yes you do take the chance that a content provider will sell it at $50 one week and $5 the next. But then you paid $50 for it and not $1,000.00 and by buying cleverly the risk is small he will clear out the whole site. You have to see who is a content provider who does not need to slash his prices to stay afloat.

The $1000.00 one can not get price slashed.

Quote:

Originally Posted by Paul Markham
But isn't this a contradiction?

No.

Quote:

Originally Posted by Paul Markham
At one point you are indicating others might have it and you will compete with them. While buying it at $50. Then you tell us the buyer could blow it out for $5.00. Seems to me if he's selling it enough for members to know it's elsewhere the seller will not need to blow it out.

At the point I make the purchase I may not know how old the set is. Maybe it is just time to move older sets to some blowout site.
Maybe he has a fire or a medical emergency and needs fast funds.
Shit happens that is unpredictable all the time.

Two other points for exclusive.
It is a business expense and for some it helps with taxes.
I am the one responsible for 2257. I know the release is good and up to my expectations. I have piece of mind.

Paul Markham 09-20-2006 10:39 PM

Quote:

Originally Posted by After Shock Media
At the point I make the purchase I may not know how old the set is. Maybe it is just time to move older sets to some blowout site.
Maybe he has a fire or a medical emergency and needs fast funds.
Shit happens that is unpredictable all the time.

Yes shit happens, but not every time or even once in 100. Well not here.

As for the date, that one is simple. Buy from people who update regularly. Some people buying exclusive have found themselves buying girls I have shot to death and moved on from. did it stop them making a profit by having the only set of this girl on that sofa in that dress? No, the surfer does not give a shit.

Quote:

Originally Posted by After Shock Media
Two other points for exclusive.
It is a business expense and for some it helps with taxes.
I am the one responsible for 2257. I know the release is good and up to my expectations. I have piece of mind.

2257 is important and you should make sure you get the documents whether you buy exclusive or non exclusive.

Donny would be better off selling via content brokers, assuming his sets would sell via content brokers. Plus at prices 3 times the price of a single set I would of thought he would have all the clients he needs. Maybe he needs more clients for the same models. Which is often the case for exclusive shooters few have the pool of talent required, so need more clients.

jonesy 09-20-2006 10:52 PM

Quote:

Originally Posted by After Shock Media

Couldnt you have just bumped one of your other 50 threads with this argument instead of creating yet another new one.

Unless of course you are attempting to take over the GFY search database of Exclusive + Content.

.

:1orglaugh

your post restores my belief that theres a few people around here with something on the ball.


no offense paul :thumbsup

venus 09-21-2006 12:14 AM

damn, I am impressed, you sure know allot about running a paysite, what converts and what does not, how long has your subscription based paysite been up?
On top of of being a paysite guru I think Donnie would extremly lucky to get you as his business manager/mentor.

Paul Markham 09-21-2006 12:37 AM

Quote:

Originally Posted by venus
damn, I am impressed, you sure know allot about running a paysite, what converts and what does not, how long has your subscription based paysite been up?
On top of of being a paysite guru I think Donnie would extremly lucky to get you as his business manager/mentor.

Nice attack. Got anything concrete to tell us?

Tell us the 100% exclusive sites or sponsors who made it in the last two years? OK let's stretch it to three years. Exclusive works if you're Sapphic ATK or Adult.com. Does it work so well for the smaller guys?

Also a good point has been brought up about content getting saturated. How many sets do you think a sponsor with 100 affiliates taking content should put up every week to ensure the affiliates do not get "Submissions saturated" content? OK lets make it 50 affiliates.

If you have 2 new scenes going up a week and 50 taking that scene it has to be saturated very quickly or doesn't it?

If Donnie was following my model of shooting content and selling it non exclusive he would be making a lot more money. Or are you saying he's not good enough at shooting to sell it in other markets. He's as good at marketing *spamming* as I am. :winkwink:

I think a lot of sites would love my ratios, maybe not my traffic flow. But I'm working on that. :winkwink:

quiet 09-21-2006 12:39 AM

paul, all you like to talk about is exclusive. and we all no exactly why, so why bother:

http://www.gofuckyourself.com/search...earchid=781617


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