Why do these SE results have the same word in my listing and on my site?
 

Why would some other sites SE listing have the exact words that are on my site.

My site is listed #3. Take a look at #4 (but don't click on it I got an alert from Norton when I did) it's got the same text that's on my site. So does #5 and #8. Can anyone tell me why?
http://search.yahoo.com/search?fr=sl...ckedablackdude

I'm sure there's someone here that knows about this stuff

because they are basically doing a yahoo or google scrape.. like the page searches google or yahoo and then displays the results as text so because thats the text that shows up on yahoo for your listing it will show up as that on their page.. to see if its doing it on the fly change your text and see if it changes instantly on the target page

Who is "they" and what's the purpose of it?

Most likely to get ranked as high as or close to you

Ok I see.....thanks guys

It's called site scraping and/or spamdexing.

They do this to steal YOUR traffic (because they don't really offer what is listed in the SE results - they often cloak/redirect to something else).

Anyway to prevent it?

Not easily.

If they copy your copyrighted materials and/or brand names (without permission or license), technically, you may have a legitimate claim against 'them'. But actually stopping them (C&D with teeth) is very difficult.

The search engines are not very supportive of webmasters getting ripped off - only if you jump through a million hoops, and are willing to accept the risk of being charged a serious fee by the search engine if your claim does not stand up (many scrapers try to hide behind the 'fair use' clause of copyright laws), then you may be able to shut them down.

I have been successful at getting scrapers removed from search engines but the amount of work to do this is discouraging.

You may want to track the 'beneficiaries' of the scrapers and file complaints with them - sometimes a sponsor may not want to get into a trade dispute and they will cut the affiliate off. Many of the scrapers are actually Google ad program affiliates - google does have rules about using 'porn' to sell their ads and copyright violations.

On this board you will find many who use search engine 'black tactics' like (Class C IP farms, site owner spoofing, site scraping tools, etc) - all designed to steal the search engine traffic from those who actually offer the goods being promised in the listings.

hmmmmmmmmm

Well...I wouldn't be surprised considering it is in my sig. Thanks that was very helpful.

not much you can do and its a pain! :(