Why Overture Keyword Results Are Over-Rated
 

Being the number one keyword is a superficial life. Once a keyword is found in the top 10 results of tools like Overture Keyword Suggestion, Google Sandbox and other keyword research tools the results become bloated. The reason is that most webmasters want to go after keywords that appear to have the most traffic. In turn they put those keywords into their auto search tools to check their rankings and do so far too many times.

You end up with thousands of webmasters targeting keywords like ?free porn movies.? These same webmasters will visit sites ranked in the top 10 for ?free porn movies? while doing competitive analysis. Webmasters don?t convert into sales so their traffic is a waste of band width. These high traffic keywords have a snowball effect of bad traffic.

Something else to consider is that a lot of webmasters are spammasters and get high ranks based on black hat techniques. If you?re running a honest link campaign and Steve Spammerson is running a domain redirect campaign, good luck competing for the keyword he?s after. He probably has more money and time than you do.

The solution? Go low and wide. Using the keyword tool of your choice, look at the bottom end of the results. There is usually very little competition for these words so with a little SEO you can easily be ranked number one for that KW. Go wide. Use as many of these keywords as you can, with out your site looking spammy. The art comes in making sure the keywords you use have high relevance to your site and with each other. If the keywords you use are related closely enough Google will consider your site higher in relevance for that particular category. That?s what separates the webmasters from the wanna-be?s.

Using highly targeted keywords will not only convert better but porn surfers will assume your site is an authority of the topic of their interest since you will be ranked #1 for the various keywords they tend to use.

As always feel free to ask tons of questions?

This is a very good post. I wonder why nobody has bumped it, yet.
I'm still not sure why anyone would still go for the high-search keywords. It's no wonder that there's a ton of competition and I doubt it's worth your time.

bump good post bonkerz :)

I go for a few big, then lot of little keywords :thumbsup

Do they have geo-traffic now in Overture? Is yes, where?

There's a pull-down menu in the upper right on the overture.com site.
It says: select a market and is usually set to US by default. :thumbsup

I agree for the most part, but there are a select few keywords I do well with that are #1,2,3.

I know somebody is going to bitch about bumping an old ass thread but its still relevant plus I have some new info :)

So I've noticed more often than not the overture tool is down/busy/whatever. I found another site that works just as well -

http://www.123promotion.co.uk/ppc/index.php

Good post! And thanks for the link!

Good stuff Shawn :)